Delicious & Refreshing

In this video, you can see a compilation of the early Coca-Cola artworks – always delicious & refreshing!

For over 120 years Coca-Cola has made it’s impression on the advertising profession. As a true pioneer, Coke has continued to stay a step above normal advertising, and has always seemed to be able to `key its advertising to the mood of society’.

The first marketing effort was made in 1892, with a budget around $11,000, which was a great amount to be spent on advertising in that age. With that money, Coca-Cola hired sales men to travel around the country to promote the product for Soda Fountain owners to buy. In order to do this, Coca-Cola offered the fountain owners free merchandise such as decorative clocks, porcelain fountain urns, prescription scales, prescription cabinets, and showcases, all of which displayed the Coca-Cola name. They also handed out sample coupons so that people could try Coca-Cola for free.
Some years later the Coca-Cola advertising budget reached $500,000. In 1909, Coca-Cola was considered the best advertised article of the year.

Source: AmeriCola (Susie Derkins)

Sir Peter Blake

“Summer on the Coke Side of Life” MAKING OF VIDEO

In this video you can see Blake and his team creating the 7m high work of art on the SouthBank. Blake’s enthusiasm for the project shows in his large-scale piece; it is at once an icon for Coke and for his signature style.

The Southbank of the River Thames is one of London’s most vibrant locations; jugglers, mime artists, silver human statues, this place has got the lot. But what would happen it you added the Godfather of UK Pop Art and creator of the legendary Sgt. Peppers album cover, Sir Peter Blake?

Photography by Russell+, Flickr. All Rights Reserved.

Last Summer, Sir Peter Blake has been commissioned by Coca-Cola UK to create a stunning piece of pop art celebrating “Summer on the Coke Side of Life”. Here you can see the end result.

Photo by Slimmer_Jimmer, Flickr. All Rights Reserved.

Coca-Cola Halloween – Trick or Treat?

Halloween’s origins date back to the ancient Celtic festival of Samhain. 2,000 years ago, Celts believed that on the night before their new year (November 1), the boundary between the worlds of the living and the dead became blurred and the ghosts of the dead returned to earth. During the Samhain celebration, the Celts wore costumes, typically consisting of animal heads and skins.

In Ireland, where Halloween originated, bonfires are lit as they were in the days of the Celts, and all over the country, children get dressed up in costumes and spend the evening “trick-or-treating” in their neighborhoods. After trick-or-treating, most people attend parties with neighbors and friends. At the parties, many games are played, including “snap-apple,” a game in which an apple on a string is tied to a doorframe or tree and players attempt to bite the hanging apple.

Today, Halloween, is still celebrated today in countries around the globe. In Mexico, Latin America, and Spain, All Souls’ Day, the third day of the three-day Hallowmas observance, is the most important part of the celebration for many people. In the UK and several other European countries, the US and Canada, Halloween, which was once a frightening and superstitious time of year, is celebrated with fun for all ages.