Siggi Eggertsson, the Jigsaw Puzzle Impressionist

Siggi Eggertsson is a young graphic designer/illustrator, with already a huge amount of work under his belt.
Born in Akureyri, a small town on the north coast of Iceland in 1984, Eggertsson was raised by his mother, who is also an artist. When Siggi was 15 years old, he started to “fool around” with design programs, making posters for music concerts and art exhibitions.
To quote Lou Reed & John Cale (from their Andy Warhol tribute “Songs for Drella”): “When you’re growing up in a small town/You know that you want to get out”. There was indeed no Picasso or Michelangelo coming from Akureyri, so when Eggertsson was 18 he was getting a bit bored and applied for the Graphic Design Dept. of the Iceland Academy of the Arts. He got accepted, so he moved to Reykjavík.
To broad his horizons, Siggi did an internship at the New York design studio Karlssonwilker, lived and worked in Berlin before ending up in London.
Eggertsson quickly started to make a name for himself in international design, art and media circles. In 2006, Print magazine ranked him as one of the 20 most promising designers under 30 years old. His works have also been featured in many books and magazines as Computer Arts, Clark and Dazed & Confused.

Eggertsson’s influences are varied and eclectic, from ancient Viking, Egyptian and Roman art, classical painters like Matisse, Legér and Picasso to the current music scene. He also feels inspired by people as Stefan Sagmeister, Peter Saville, Robbie Williams and Vincent Gallo – the way they think, their lifestyles and their approaches to creativity.

Siggi had the luck to do projects for bands as Zoot Woman, The Delays, Gnarls Barkley, … and open-minded brands as H&M, Nike and Stüssy. Still he feels that his self-initiated work is more important than anything else. It’s where he can experiment and push his style in new directions.
During his stay in Berlin, he created his own version of the cityscape in true Impressionist tradition but instead of taking a canvas outside, he created his artwork directly on his computer.

Eggertsson has a very simple yet very original and recognizable style. He begins an illustration with a sketch on grid paper, and adds abstraction and color later, fusing linear into pixilated shapes. His muted take on geometric & symmetric shapes and curving lines results in impressionistic jigsaw puzzles. Very ‘fresh’ and ‘now’, glorious pop art for the years 2000. “It’s still developing and I’m really interested in how far I can take the style,” he tells. We’re curious & looking forward to see his new work and projects.

Berlin, En Plein Air
“I’ve drawn this image on top of a 12 floor building in Friedrichshain. The battery in my computer does not last for ever, so I had to do it in several turns. I used Illustrator while I was drawing the image, and the colouring was done afterwards in Photoshop. This is an ongoing project”.

Patchwork Quilt
“This is a quilt I made for my graduation project in The Iceland Academy of the Arts. It’s based on my childhood memories and it’s made out of 10.000 pieces”.

Polar Bear & Tiger

Peter & the Wolf
“An illustration for one of my favorite children stories”.

Poster for Zoot Woman

Album Cover & Concert Poster for Gnarls Barkley

Coke Side of Life Posters: Op Art, Pop Art, Minimalism & Surrealism

Eggertsson did 4 posters for Coca-Cola (through Armchair Media). “I was playing with color and shape. Later I realized that each poster is similar to an art movement. The first one is Pop Art, the second one refers to Minimalism, third one is kind of Surrealist and the last one Op Art.”

You can see more of Eggertson’s art on his Vanillusaft website.

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Ninocka’s Coke Side of Life

Ninocka is the alter ego of Nina Ostensen-Hocevar, a self taught digital graphic designer and illustrator living and working in London/Stockholm. At the moment, Nina is working on setting up her own graphic design studio. You can see more of her work and projects on the Ninocka website:
http://www.ninocka.com

“I used the eye from my logo to create a bizarre version of the “traditional” Coke Side of Life ads”.

“I hand drew the flowers and traced them in Illustrator before playing with them in Photoshop”.

Sir Peter Blake

“Summer on the Coke Side of Life” MAKING OF VIDEO

In this video you can see Blake and his team creating the 7m high work of art on the SouthBank. Blake’s enthusiasm for the project shows in his large-scale piece; it is at once an icon for Coke and for his signature style.

The Southbank of the River Thames is one of London’s most vibrant locations; jugglers, mime artists, silver human statues, this place has got the lot. But what would happen it you added the Godfather of UK Pop Art and creator of the legendary Sgt. Peppers album cover, Sir Peter Blake?


Photography by Russell+, Flickr. All Rights Reserved.

Last Summer, Sir Peter Blake has been commissioned by Coca-Cola UK to create a stunning piece of pop art celebrating “Summer on the Coke Side of Life”. Here you can see the end result.


Photo by Slimmer_Jimmer, Flickr. All Rights Reserved.

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