Coca-Cola Hungary – 40 Years of Happy Moments Expo

Forty years ago, Coca-Cola came to Hungary. In 1968, Coke was the first American product that made it through the Iron Curtain. To commemorate this occasion, Coca-Cola unfurled a collection of vintage pictures of “Happy Hungarians”.


“The purpose of our life is to be happy” – Dalai Lama


“Happiness in a bottle”


“Love is doing small things with great love” – Mother Teresa

Blow-up of the limited edition Coca-Cola Sziget Festival bottle, designed by the Hungarian artist Slow


Coca-Cola Art Bottles Installation


Coca-Cola Art Bottles Installation


Coca-Cola Art Bottles Installation


Coca-Cola Art Bottles Installation

Coca-Cola’s “Happy Moments” installation is part of the “Happiness Exhibition” by ARC Magazin. There are 62 original Happiness billboards and slogans plus 36 cultural posters; mind blowing work by Hungary’s most creative minds.

In 1846, the Hungarian poet Sándor Petőfi already came to the conclusion that the only happiness which is available to mankind is love: “The heart freezes if it doesn’t love”.
121 years later, John Lennon wrote “All you need is love”, a simple message to be understood by people from all over the globe.


One of the 62 billboards, showing Hungarians raising the flag of joy


This billboard reflects on the “stock market of life”


Things that make us happy (Boldogság is the Hungarian word for happiness)


Another “Happiness” billboard. A recent study shows that a smile motivated by real happiness is likely to inspire others to smile


A side exhibition showing a selection of this years cultural posters

You can visit the ARC Happiness Exhibition and Coca-Cola’s “40 Years of Happy Moments” expo at 56-osok Tere (just next to Heroes Square), Budapest, Hungary from August 28 -September 16, 2008. Entrance is free.

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Live on the Coke Side of Life

A wise man once said that the simple ideas are the cleverest. “The Coke Side of Life” is all about a simple idea, really. Drinking a Coke makes people happy. It tastes good. And it’s an invitation to “live on the positive side of life.” That’s the message behind ‘The Coke Side of Life,’ Coca-Cola’s global campaign that launched in 2006.

Coca-Cola has always been at its best when it reflects the simple, optimistic moments in life. The Coke Side of Life recognises that the most universal experiences are those where Coca-Cola is refreshingly honest and uplifting.

The Coke Side of Life campaign invites people to create their own positive reality, to be spontaneous, listen to their hearts and live in full colour.

Welcome to the Coke side of life. Willkommen auf der Coca-Cola-Seite des Lebens. Bem-vindo ao lado Coca-Cola da vida. Benvenuto sul lato Coca-Cola della vita. Hayat›n Coca Cola taraf›na hoflgeldiniz. Bienvenue côté Coca.

Welcome to this story of positivity. Keep your eyes wide open, so you don’t miss the show. Because it’s all about perspective, the way you look at things. Seeing the glass never half empty but always half full. Hoping for the best, never expecting the worst. See both sides of the story and chose the happy ending.

Live on the Coke side of life. Leb auf der Coca-Cola-Seite des Lebens. Viva no lado Coca-Cola da vida. Prendi il lato Coca-Cola della vita. Hayat›n Coca Cola taraf›nda yafla. Prenez la vie côté Coca.

Pick up your Coca-Cola bottle like a happiness requester. There’s no such thing as a debt for all the smiles you’ve been spending. Pick up the phone when optimism rings, take every no and replace it with a big Yesss!

Walk on the Coke side of life. Geh auf der Coca-Cola-Seite des Lebens. Caminhe pelo lado Coca–Cola da vida. Fai due passi sul lato Coca-Cola della vita. Hayat›n Coca Cola taraf›nda yürü. Avancez côté Coca.

Doo, doo doo, doo doo, doo doo doo… Take a walk on the wildflower side. Look around & enjoy! Recharge your batteries for an effervescent mind. That’s bubbling, about to overflow. Happiness may not come from a bottle but those bubbles seem to act like a feel-good throttle on your mental motorbike, on your way to Zen. For all the kings and queens of the Coke Side, your smile is a crown!

Delicious & Refreshing

In this video, you can see a compilation of the early Coca-Cola artworks – always delicious & refreshing!

For over 120 years Coca-Cola has made it’s impression on the advertising profession. As a true pioneer, Coke has continued to stay a step above normal advertising, and has always seemed to be able to `key its advertising to the mood of society’.

The first marketing effort was made in 1892, with a budget around $11,000, which was a great amount to be spent on advertising in that age. With that money, Coca-Cola hired sales men to travel around the country to promote the product for Soda Fountain owners to buy. In order to do this, Coca-Cola offered the fountain owners free merchandise such as decorative clocks, porcelain fountain urns, prescription scales, prescription cabinets, and showcases, all of which displayed the Coca-Cola name. They also handed out sample coupons so that people could try Coca-Cola for free.
Some years later the Coca-Cola advertising budget reached $500,000. In 1909, Coca-Cola was considered the best advertised article of the year.

Source: AmeriCola (Susie Derkins)

Perfect Harmony

Togetherness – feeling connected to your family and friends, a community and the planet is the first step to tear down the barriers between cultures.
Deep down inside, we are all social creatures who find our greatest fulfillment and happiness when we are connected in positive ways to the people that surrounds us. Perhaps this is our real goal: to feel good about our lives and share this feeling of happiness with others.

In the 21st century global community, lives all over the planet intertwine more than ever through communication technology and the travel democracy. If nowadays generation is taught that our interpersonal, cultural differences are a rich heritage, a tribute to the unique character of our species, they will enthusiastically embrace diversity.

In many ways, we could say that ‘Coca-Cola’ has always embraced this idea: make the world a little bit better by passing on happiness by building understanding of and appreciation for the differences in human beliefs and cultures. By fostering the sense that, in the most profound way, we are all one family, the human family.

No wonder that ‘Coca-Cola’’s ‘Hilltop’ spot was one of the most successful TVCs ever produced. Its huge success can not be explained simply because the images were appealing and the tune catchy, but because the message taps into a profound, human longing for community.

Here you can see the original Coca-Cola Hilltop commercial: I’d like to teach the world to sing.

 


Hilltop – Coke Art Remix by Pixecute


Hilltop – Coke Art Remix by 013a

*** HILLTOP – BEHIND THE SCENES***

* Hilltop” is the first historical ad ever to be restored in High Definition (HD). It can still be viewed by the public as it was donated to the Library of Congress in Washington DC in 2000.

* The international cast included actors from more than 20 countries.

* The opening scene was shot at a horse racetrack outside of Rome forcing unusual camera angles during the opening scene as the director tried to avoid having telephone wires in the background of the shots; the rest of the commercial was shot on the hilltop.

* Within 10 days of the U.S. release of “Hilltop,” The Coca-Cola Company received 10,000 letters from consumers thanking the Company for the message in the ad. Consumers also called television stations asking when the commercial was scheduled to air.

* The song “I’d Like to Buy the World a Coke” was written in less than 24 hours.

* The cast did not actualy sing “I’d Like to Buy the World a Coke,” but rather lip-synced to a New Seekers recording.

* “I’d Like to Teach the World to Sing” has been recorded and released more than 75 times since 1971. It’s most recent appearance on the top 40 charts was in a song performed by British tribute band No Way Sis’ in 1998. Four years earlier, Oasis used the song as inspiration for their hitsingle “Shakermaker”.

Source: The Coca-Cola Press Center

Idokungfoo

ARTIST SPOTLIGHT

ARTIST PORTRAIT
Illustrator and designer Simon Oxley lives and operates from his wife’s hometown of Fukuoka, Japan. From 1986 to 1989 Oxley attended college in the UK, studying graphic design, photography, drawing and typography – a solid basis for what he has been doing as a job ever since. In the early 90s he spent a lot of time making pseudo artistic paintings hoping these would become the next big thing and appear in the best galleries worldwide. Sadly, this was not the case and Oxley ended up giving them to friends as Christmas and birthday presents – lucky people!
In 1997 Oxley moved to Japan to work in a design company based in Harajuku. Since 2002, Oxley has run his own design and illustration studio, Idokungfoo, and works for clients from all over the world. His future goals include writing stories which he can illustrate with his famous characters / producing films which include original scores produced by simple means (amateur sound recording equipment and the help of friends) / making new merchandise which features his images / opening a store which offers all Idokungfoo products and all the other things he likes.

INTERVIEW

HOW LONG HAVE YOU BEEN WORKING AS A DESIGNER?
Since 1989, when I left Graphic design college and found employment at a computer game production company – I designed and artworked the cassette inserts.

DID IT TAKE LONG TO FIND YOUR PERSONAL STYLE?
My personal style changes with the weather. Like many image makers, I am often unhappy with images I made more than 3 or 4 months ago. I appreciate the importance of achieving a unique style in commercial terms – but I am unsure whether I have arrived just yet… It seems to be always work in progress…

WHAT INSPIRES YOU?
This is basically something I cannot pin down to one thing….

WHAT’S YOUR ULTIMATE DREAM PROJECT AS AN ARTIST?
It is my goal to own a shop someday, selling strange curiosities which appeal to all ages.

HOW DID YOU COME UP WITH THE IDEAS BEHIND YOUR ‘‘COKE’ SIDE OF LIFE’ REMIX POSTERS?
I like to work spontaneously – so just see what happens as I draw. A shape will evoke a direction, as will a word or phrase. I spend a lot of time writing phrases which come to mind – these help to create a story line to guide the visual direction I take.

HOW DID THE ‘COCA-COLA’ HISTORY AND THEMES INFLUENCE YOUR REMIX WORK?
Being 38yrs old I can recall many ‘Coke’ campaigns – Coca Cola is an iconic part of many cultures. I chose the Christmas theme instantly, since I felt my imagery would work best with this festive theme. I also remembered that the common image we have of Santa Claus in the red costume originated from the early ‘Coke’ campaigns – which I still find extraordinary!

CAN YOU GIVE SOME BACKGROUND INFORMATION ON YOUR FAVOURITE REMIX ARTWORK?
The large bubble character blowing up out of the top of the bottle is my personal favorite. Maybe it’s the simplicity of form – or just the innocent expression of fun which I like to think ‘Coke’ pursues.

WHERE CAN WE FIND YOU WHEN YOU’RE NOT WORKING?
My wife and I have two young sons, so much of my time is spent playing with them – seeking out natural and cool locations in the mountains or shopping in malls on rainy days. Illustration is not really work for me, I often draw with the children, teaching them at the same time. I also spend a lot of time producing photographic and vector imagery for iStockphoto.com picture library.

WHAT WAS YOUR FIRST IDEA FOR THE INTRINSICS POSTERS YOU DESIGNED FOR ‘COCA-COLA’?
I wanted to make something simple visually – not clutter the space too heavily and risk producing a wallpaper pattern in the triangular area made available above the iconic bottle silhouette.

WHAT WOULD YOU LIKE TO ACCOMPLISH AS A DESIGNER?
I would like to make people feel happy, laugh, become curious, question everything they believe, discover renewed enthusiasm for life and generally feel encouraged by a sense of variety which the world has to offer us.

ANY INSIGHTS IN YOUR CREATIVE PROCESS?
Keep thinking and recording thoughts however obscure. Many times an apparently weak idea can work depending upon the method of interpretation. Also, I find it important to take breaks: stay away from computers for a few days sometimes, wander around a fish market, go to the countryside and watch people ploughing fields… basically remove myself from my cozy bubble.

DO YOU START SKETCHING ON PAPER OR DO YOU WORK DIRECTLY ON THE COMPUTER?
I enjoy sketching and brush and ink painting – but only occasionally I scan these in to work from. It is true that the hand drawn line contains way more character than a computer stroke, although the computer stroke has its own personality which I like also. It is easy to manipulate parts of an image to create a result which is not preconceived.

YOUR IMAGERY SEEMS LIKE TO TELL A STORY EACH TIME. DO YOU HAVE THE STORY IN YOUR HEAD FIRST OR DOES IT COME GRADUALLY WHEN YOU START ILLUSTRATING?
I treat all my images as frames in a storyline, but I enjoy the moment before something is about to happen – or an ordinary moment which people may be surprised to find illuminated. I try really hard to empty my head of the piles of past visuals I have buzzing around, trying to influence the story I am making. This is the hard part.

IF THERE WAS AN IDEAL IDOKUNGFOO WORLD, HOW WOULD IT LOOK LIKE?
It would be a world covered in fake fur so no-one would get grazed knees ever again falling on concrete. There would be large shiny animated statues of characters everywhere which everyone could climb on, through and over.
Large shopping malls would be leveled to make way for traditional high streets with shops and businesses specializing in one of a kind quality hand made characters and designer goods. And everyone would drink ‘Coca-Cola’ upside down… 😉

Summer Day

It’s a beautiful summer day. An incredible blue sky, the sun is shining. Like Bob Marley sang: “The weather is sweet, yeah, make you wanna move your dancing feet”. Celebrate! Dance on a table, play frisbee, make ice cream, eat watermelon, drink an ice-cold ‘Coca-Cola’, run through a sprinkler, walk through the grass barefoot, blow a dandelion, smile at a stranger, twirl until you’re dizzy, catch a firefly, splash in a creek…
Enjoy this most glorious of seasons. Hmmmm!

Serge Mienandi

ARTIST SPOTLIGHT

ARTIST PORTRAIT
Serge Mienandi was born in 1967 in Brazzaville, Congo. He studied art in the famous Poto-Poto School of Painting in his hometown.
Since its establishment in 1951, this school has been a vital location for the creation, exhibition and sale of African paintings. The school has often been described by critics as historically important and very significant in terms of longevity and widespread influence. The idea of the Poto-Poto School is to save the essential spirit of African art and adapt it to modern life. Inspiration comes from local legends and traditions mixed with today’s reality. Mienandi’s artworks depict village and market scenes of drumming, hunting, dancing and masquerade performances. But he brings also modern subjects as urban culture, cinema, cars and fashion to life. Since 2002, Mienandi lives and works in Dakar, Senegal.

For ‘The Coke Side of Life’ Remix project, Mienandi created 4 paintings in the traditional Poto-Poto style. Here you can see the original artworks.

And this is the final “Coke Side of Life” poster…