Coca-Cola Hungary – 40 Years of Happy Moments Expo

Forty years ago, Coca-Cola came to Hungary. In 1968, Coke was the first American product that made it through the Iron Curtain. To commemorate this occasion, Coca-Cola unfurled a collection of vintage pictures of “Happy Hungarians”.


“The purpose of our life is to be happy” – Dalai Lama


“Happiness in a bottle”


“Love is doing small things with great love” – Mother Teresa

Blow-up of the limited edition Coca-Cola Sziget Festival bottle, designed by the Hungarian artist Slow


Coca-Cola Art Bottles Installation


Coca-Cola Art Bottles Installation


Coca-Cola Art Bottles Installation


Coca-Cola Art Bottles Installation

Coca-Cola’s “Happy Moments” installation is part of the “Happiness Exhibition” by ARC Magazin. There are 62 original Happiness billboards and slogans plus 36 cultural posters; mind blowing work by Hungary’s most creative minds.

In 1846, the Hungarian poet Sándor Petőfi already came to the conclusion that the only happiness which is available to mankind is love: “The heart freezes if it doesn’t love”.
121 years later, John Lennon wrote “All you need is love”, a simple message to be understood by people from all over the globe.


One of the 62 billboards, showing Hungarians raising the flag of joy


This billboard reflects on the “stock market of life”


Things that make us happy (Boldogság is the Hungarian word for happiness)


Another “Happiness” billboard. A recent study shows that a smile motivated by real happiness is likely to inspire others to smile


A side exhibition showing a selection of this years cultural posters

You can visit the ARC Happiness Exhibition and Coca-Cola’s “40 Years of Happy Moments” expo at 56-osok Tere (just next to Heroes Square), Budapest, Hungary from August 28 -September 16, 2008. Entrance is free.

Live on the Coke Side of Life

A wise man once said that the simple ideas are the cleverest. “The Coke Side of Life” is all about a simple idea, really. Drinking a Coke makes people happy. It tastes good. And it’s an invitation to “live on the positive side of life.” That’s the message behind ‘The Coke Side of Life,’ Coca-Cola’s global campaign that launched in 2006.

Coca-Cola has always been at its best when it reflects the simple, optimistic moments in life. The Coke Side of Life recognises that the most universal experiences are those where Coca-Cola is refreshingly honest and uplifting.

The Coke Side of Life campaign invites people to create their own positive reality, to be spontaneous, listen to their hearts and live in full colour.

Welcome to the Coke side of life. Willkommen auf der Coca-Cola-Seite des Lebens. Bem-vindo ao lado Coca-Cola da vida. Benvenuto sul lato Coca-Cola della vita. Hayat›n Coca Cola taraf›na hoflgeldiniz. Bienvenue côté Coca.

Welcome to this story of positivity. Keep your eyes wide open, so you don’t miss the show. Because it’s all about perspective, the way you look at things. Seeing the glass never half empty but always half full. Hoping for the best, never expecting the worst. See both sides of the story and chose the happy ending.

Live on the Coke side of life. Leb auf der Coca-Cola-Seite des Lebens. Viva no lado Coca-Cola da vida. Prendi il lato Coca-Cola della vita. Hayat›n Coca Cola taraf›nda yafla. Prenez la vie côté Coca.

Pick up your Coca-Cola bottle like a happiness requester. There’s no such thing as a debt for all the smiles you’ve been spending. Pick up the phone when optimism rings, take every no and replace it with a big Yesss!

Walk on the Coke side of life. Geh auf der Coca-Cola-Seite des Lebens. Caminhe pelo lado Coca–Cola da vida. Fai due passi sul lato Coca-Cola della vita. Hayat›n Coca Cola taraf›nda yürü. Avancez côté Coca.

Doo, doo doo, doo doo, doo doo doo… Take a walk on the wildflower side. Look around & enjoy! Recharge your batteries for an effervescent mind. That’s bubbling, about to overflow. Happiness may not come from a bottle but those bubbles seem to act like a feel-good throttle on your mental motorbike, on your way to Zen. For all the kings and queens of the Coke Side, your smile is a crown!

Delicious & Refreshing

In this video, you can see a compilation of the early Coca-Cola artworks – always delicious & refreshing!

For over 120 years Coca-Cola has made it’s impression on the advertising profession. As a true pioneer, Coke has continued to stay a step above normal advertising, and has always seemed to be able to `key its advertising to the mood of society’.

The first marketing effort was made in 1892, with a budget around $11,000, which was a great amount to be spent on advertising in that age. With that money, Coca-Cola hired sales men to travel around the country to promote the product for Soda Fountain owners to buy. In order to do this, Coca-Cola offered the fountain owners free merchandise such as decorative clocks, porcelain fountain urns, prescription scales, prescription cabinets, and showcases, all of which displayed the Coca-Cola name. They also handed out sample coupons so that people could try Coca-Cola for free.
Some years later the Coca-Cola advertising budget reached $500,000. In 1909, Coca-Cola was considered the best advertised article of the year.

Source: AmeriCola (Susie Derkins)