Coca-Cola Hungary – 40 Years of Happy Moments Expo

Forty years ago, Coca-Cola came to Hungary. In 1968, Coke was the first American product that made it through the Iron Curtain. To commemorate this occasion, Coca-Cola unfurled a collection of vintage pictures of “Happy Hungarians”.

“The purpose of our life is to be happy” – Dalai Lama

“Happiness in a bottle”

“Love is doing small things with great love” – Mother Teresa

Blow-up of the limited edition Coca-Cola Sziget Festival bottle, designed by the Hungarian artist Slow

Coca-Cola Art Bottles Installation

Coca-Cola Art Bottles Installation

Coca-Cola Art Bottles Installation

Coca-Cola Art Bottles Installation

Coca-Cola’s “Happy Moments” installation is part of the “Happiness Exhibition” by ARC Magazin. There are 62 original Happiness billboards and slogans plus 36 cultural posters; mind blowing work by Hungary’s most creative minds.

In 1846, the Hungarian poet Sándor Petőfi already came to the conclusion that the only happiness which is available to mankind is love: “The heart freezes if it doesn’t love”.
121 years later, John Lennon wrote “All you need is love”, a simple message to be understood by people from all over the globe.

One of the 62 billboards, showing Hungarians raising the flag of joy

This billboard reflects on the “stock market of life”

Things that make us happy (Boldogság is the Hungarian word for happiness)

Another “Happiness” billboard. A recent study shows that a smile motivated by real happiness is likely to inspire others to smile

A side exhibition showing a selection of this years cultural posters

You can visit the ARC Happiness Exhibition and Coca-Cola’s “40 Years of Happy Moments” expo at 56-osok Tere (just next to Heroes Square), Budapest, Hungary from August 28 -September 16, 2008. Entrance is free.

Tibi’s Coke Side of Life

Today we received these Coke Side of Life photo’s and animation by Tibor Géber (aka Tibi) from Hungary. He’s the guy on the pictures, and as you can see he’s not only a big Coca-Cola fan, but also a fervent collector of Coke goodies.
You can check out his blog at

Luca Molnar – Soulfood for the Mind

Over the past decennia, Coca-Cola fired the imagination of artists from Norman Rockwell to Andy Warhol and Keith Haring. Today, the “Coke Side of Life” universe is still inspiring a new generation of talent.
A few days back, we received these wonderful vector drawings by Luca Molnar.

Luca is a young and talented illustrator/image-maker from Miskolc, Hungary. Just turned 18, Luca works on numerous design projects and exhibits her self-initiated work on a regular basis, in Hungary and beyond. Working across disciplines with a passionate energy, Luca’s artworks are detailed and colorful renderings of a world of fantasy – true soulfood for the mind.
You can see more of her particular visual style on her website: