Live on the Coke Side of Life

A wise man once said that the simple ideas are the cleverest. “The Coke Side of Life” is all about a simple idea, really. Drinking a Coke makes people happy. It tastes good. And it’s an invitation to “live on the positive side of life.” That’s the message behind ‘The Coke Side of Life,’ Coca-Cola’s global campaign that launched in 2006.

Coca-Cola has always been at its best when it reflects the simple, optimistic moments in life. The Coke Side of Life recognises that the most universal experiences are those where Coca-Cola is refreshingly honest and uplifting.

The Coke Side of Life campaign invites people to create their own positive reality, to be spontaneous, listen to their hearts and live in full colour.

Welcome to the Coke side of life. Willkommen auf der Coca-Cola-Seite des Lebens. Bem-vindo ao lado Coca-Cola da vida. Benvenuto sul lato Coca-Cola della vita. Hayat›n Coca Cola taraf›na hoflgeldiniz. Bienvenue côté Coca.

Welcome to this story of positivity. Keep your eyes wide open, so you don’t miss the show. Because it’s all about perspective, the way you look at things. Seeing the glass never half empty but always half full. Hoping for the best, never expecting the worst. See both sides of the story and chose the happy ending.

Live on the Coke side of life. Leb auf der Coca-Cola-Seite des Lebens. Viva no lado Coca-Cola da vida. Prendi il lato Coca-Cola della vita. Hayat›n Coca Cola taraf›nda yafla. Prenez la vie côté Coca.

Pick up your Coca-Cola bottle like a happiness requester. There’s no such thing as a debt for all the smiles you’ve been spending. Pick up the phone when optimism rings, take every no and replace it with a big Yesss!

Walk on the Coke side of life. Geh auf der Coca-Cola-Seite des Lebens. Caminhe pelo lado Coca–Cola da vida. Fai due passi sul lato Coca-Cola della vita. Hayat›n Coca Cola taraf›nda yürü. Avancez côté Coca.

Doo, doo doo, doo doo, doo doo doo… Take a walk on the wildflower side. Look around & enjoy! Recharge your batteries for an effervescent mind. That’s bubbling, about to overflow. Happiness may not come from a bottle but those bubbles seem to act like a feel-good throttle on your mental motorbike, on your way to Zen. For all the kings and queens of the Coke Side, your smile is a crown!

Perfect Harmony

Togetherness – feeling connected to your family and friends, a community and the planet is the first step to tear down the barriers between cultures.
Deep down inside, we are all social creatures who find our greatest fulfillment and happiness when we are connected in positive ways to the people that surrounds us. Perhaps this is our real goal: to feel good about our lives and share this feeling of happiness with others.

In the 21st century global community, lives all over the planet intertwine more than ever through communication technology and the travel democracy. If nowadays generation is taught that our interpersonal, cultural differences are a rich heritage, a tribute to the unique character of our species, they will enthusiastically embrace diversity.

In many ways, we could say that ‘Coca-Cola’ has always embraced this idea: make the world a little bit better by passing on happiness by building understanding of and appreciation for the differences in human beliefs and cultures. By fostering the sense that, in the most profound way, we are all one family, the human family.

No wonder that ‘Coca-Cola’’s ‘Hilltop’ spot was one of the most successful TVCs ever produced. Its huge success can not be explained simply because the images were appealing and the tune catchy, but because the message taps into a profound, human longing for community.

Here you can see the original Coca-Cola Hilltop commercial: I’d like to teach the world to sing.

 


Hilltop – Coke Art Remix by Pixecute


Hilltop – Coke Art Remix by 013a

*** HILLTOP – BEHIND THE SCENES***

* Hilltop” is the first historical ad ever to be restored in High Definition (HD). It can still be viewed by the public as it was donated to the Library of Congress in Washington DC in 2000.

* The international cast included actors from more than 20 countries.

* The opening scene was shot at a horse racetrack outside of Rome forcing unusual camera angles during the opening scene as the director tried to avoid having telephone wires in the background of the shots; the rest of the commercial was shot on the hilltop.

* Within 10 days of the U.S. release of “Hilltop,” The Coca-Cola Company received 10,000 letters from consumers thanking the Company for the message in the ad. Consumers also called television stations asking when the commercial was scheduled to air.

* The song “I’d Like to Buy the World a Coke” was written in less than 24 hours.

* The cast did not actualy sing “I’d Like to Buy the World a Coke,” but rather lip-synced to a New Seekers recording.

* “I’d Like to Teach the World to Sing” has been recorded and released more than 75 times since 1971. It’s most recent appearance on the top 40 charts was in a song performed by British tribute band No Way Sis’ in 1998. Four years earlier, Oasis used the song as inspiration for their hitsingle “Shakermaker”.

Source: The Coca-Cola Press Center

Extraverage

ARTIST SPOTLIGHT

ARTIST PORTRAIT
Karoly Kiralyfalvi has been involved in street-art since his teen years, “As a kid, I was always interested in visual arts, but the main influence came from my father, who was a painter, a poet and a sculptor. Pencils and markers were always my tools, until one day my father bought our first computer. Computer graphics have been my passion ever since”. As a teenager, Karoly became part of the local scene and under the name Extraverage, he made a name for himself. With his great skills, he mixes different styles and art languages in a powerful way. His work includes design for stickers, cans, clocks, magazines, books, posters, boards, tracksuits and t-shirts. Karoly is especially interested in design and images that stand on their own: bold, simple and strong!
Karoly is also the man behind projects like the World Wide Connections PDF Magazine and the Print4Street urban art gallery, and the founder of Drezign.hu, a community platform for Hungarian designers. Extraverage.net, his personal portfolio, features an extensive catalogue of his amazing graphics.

INTERVIEW

HOW LONG HAVE YOU BEEN WORKING AS A DESIGNER?
In high school I was already making illustrations for a course book. My first official job was in 2001, as a graphic designer and DTP editor of an urban lifestyle magazine. That was also the time I switched from analogue design to computers.

WHAT INSPIRES YOU?
The inspiration for my work comes from everyday life, like the city itself, friends, music (mainly from the 1997-2000 electronic scene from the UK), books, contemporary art, traveling, … I’m also very inspired by my father, who was a multi-disciplined artist.

WHAT’S YOUR ULTIMATE DREAM PROJECT AS AN ARTIST?
The greatest thing is to work for projects in the same scene I’m interested in. For example working for brands that support the underground music scene, urban artists, and things like these.
Another nice example is of course a global collaboration project with great designers around the world, like the current Remix Project for ‘Coke’. It’s always really interesting to see the end results.

HOW DID THE ‘COCA-COLA’ HISTORY AND THEMES INFLUENCE YOUR REMIX WORK?
I tried consciously to use the warm ‘Coca-Cola’ colours, and to focus on positive feelings and shapes in the graphics. The aim was to create something happy and fresh, in line with the iconic ‘Coca-Cola’ images.

WHAT INTERESTS YOU MOST IN ‘THE COKE SIDE OF LIFE’ REMIX PROJECT?
Actually the basic idea of the Remix Project: give a blank canvas to an artist and let him work around a theme. The briefing gave us endless possibilities to experiment. This liberty was the biggest inspiration.

WHAT WAS YOUR FIRST IDEA IN RELATION TO THE “YES IN THE FACE OF NO” THEME?
The “Yes in the face of No” was quite hard to handle, my first feeling was to show the impact of the ‘yes’ and the ‘no’. The ‘yes’ is colourful and positive, and fights with ‘no’ in a friendly way. Of course you always hope that the ‘yes’ will win…

DID IT TAKE LONG TO FIND YOUR PERSONAL STYLE?
It took long years, and the reason is that I’m always open to new things; always trying to create fresh versions of my artworks, trying new directions. Nowadays, I feel there’s a style I’m recognizable for…

CAN YOU SHARE ANY INSIGHTS IN YOUR CREATIVE PROCESS?
Ninety percent of my graphic works is planned in my head first and then realized with computer. The basic shapes and the main impulse of each job is based on my experience and style. Then you have to mix concept & style correctly.

WHERE CAN WE FIND YOU WHEN YOU’RE NOT WORKING?
Actually in front of my computer, working on personal projects. Or somewhere in the streets, riding a bike. In luckier cases, I’m abroad!

HOW WOULD YOU DESCRIBE YOUR STYLE?
Always simple, pure and fresh.