Rubens LP, Drawings from the Soul

Brazilian-born Rubens LP remembers spending hours as a child drawing comic heroes like Wolverine, Superman, Batman and the X-men with his father. But even though he stopped drawing for a number of years after that, somehow that passion never left him, and by the time he was in college he was drawing all the time.
Exhibitions of Dali, Picasso, Miró and the Brazilian artist Aldemir Martins also made a strong impression on him. One glance at his works show that despite its contemporary outlook, there’s a traditional heart beating within.

For Rubens LP, creating artwork is about inspiring people, and true art has a unique kind of beauty. It’s never about the money, but it’s always about being true to yourself.
LP also loves to read, and feels he’s discovering the world through studying philosophy, socialism and religion. Perhaps tellingly, he explains: ” I don’t draw with my mind; I draw with the soul. And everything inspires my soul. Everything”.

Rubens LP’s clients include Smart, Brazilian model and actress Alinne Moraes, Absolut Vodka, Simyo, Borgata and Sony Ericsson. Here you can see the artworks Rubens LP designed for a Coca-Cola & MTV Brasil project.


Illustration for MTV Magazine


Billboard for Borgata Casino

You can check out more of the LP’s wonderful graphics on his personal website and on Fluxus Central, a portfolio of his commercial works.

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Andy Warhol, King of Pop Art

In the 1960s, Andy Warhol began to make paintings of famous American products such as Campbell’s soup cans and Coca-Cola. He switched to silkscreen prints, seeking not only to make art of mass-produced items but to mass produce the art itself. He hired and supervised “art workers” engaged in making prints, films, books and other items at The Factory, his studio. A lot of Warhol’s works revolve around the concept of American culture. He painted money, food, women’s shoes, celebrities, newspaper clippings and everyday objects. To Warhol, these subjects represented American cultural values. For instance, Coca-Cola represented democratic equality.

“What’s great about this country is that America started the tradition where the richest consumers buy essentially the same things as the poorest. You can be watching TV ans see Coca-Cola and you can know that the President drinks Coke, Liz Taylor drinks Coke, and just think, you can drink Coke too. A Coke is a Coke and no amount of money can get you a better Coke than the one the bum on the corner is drinking. All the Cokes are the same and all the Cokes are good. Liz Taylor knows it, the President knows it, the bum knows it, and you know it.” Andy Warhol


While all colas are colas, only one is Coke!
Warhol & Coca-Cola fashion collection by Cultura.

When Warhol started painting, he wanted to find a niche for himself. At that time Pop Art
-as it was later to be called- already was an experimental form used by artists as an alternative to abstract expressionism. Warhol turned to this new style where popular subjects could be part of the artist’s vocabulary. His early paintings show images taken from cartoons and advertisements, hand-painted with added paint drips. He added these drips to give his paintings a seriousness by emulating the style of the abstract expressionists that were en vogue at the time. He wanted to be taken seriously and to sell his paintings.

Andy Warhol’s images have appeared in magazines, on TV, clothes and billboards. Everywhere. The visual impact of his best work is stunning: fresh colours, great composition and thought-provoking subjects.
Along the way, Warhol defined modern-day USA, consciously or unconsciously exposing the ambiguities of US society. The amount of material he produced is phenomenal: film, audio, paintings and prints, books and interviews.

Warhol’s subjects were quintessentially American. His 210 Coca-Cola bottles depict mass production for the masses. They are produced in 1962, shortly after his silkscreen innovations allowed him to mass produce pictures of mass production.

Warhol’s art is larger than life. He paints from a place far back in his mind, away from everyday ways of looking, although his subject matter is always ordinary and available. He paints real, humble things, so that they seem dreamt, visionary. “A Coke is a Coke”, Warhol said, and yet the even rows of bottles filled to varying levels in his Coca-Cola paintings are depicted with a clarity that pushes realism into a sense of wonder. These Cokes are mystical Cokes, bottled life.

Source: “Warhol – Accident & design” by Socialism Today; “The Life & Death of Andy warhol” by Victor Bockris. All images and artworks are property of The Andy Warhol Foundation © All rights reserved.