Images of Joy & Taste

In 1906, the ‘Coca-Cola’ company hired William D’Arcy, who set the tone of Coke’s advertising for the coming decades. He held the view that “‘Coca-Cola’ advertising should create scenes that drew people in and made them part of the pleasant interludes of everyday life”. D’Arcy showed pleasant people drinking ‘Coca-Cola’ while doing sociable activities such as shopping and playing games.

In the 1920s, ‘Coca-Cola’’s advertising began to reflect the prosperity of the times. Advertisements depicted the rising middle class participating in activities once reserved for the elite in society. An advertising poster shows a couple of friends, chillin’ outside at a party. An other cardboard shows a young girl being pulled on a board behind a boat. The advertisements created images that people aspired to emulate. And with the growing prosperity, such a dream was within everyone’s reach.

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Ten Pin Magic

Ancient Egyptians began bowling in about 5200 B.C. German and British people also enjoyed the game, but it was the Dutch settlers who brought their version of “Dutch pins” to America in the 16th century. They played their games in the middle of Manhattan, which is still sometimes referred to as the “Bowling Green.” Originally a nine-pin game, bowling in New York attracted some shady characters and was eventually outlawed; in order to get around the gambling laws that prohibited it, alley owners simply added another pin. And the rest is history.

Lumbered with the Fred Flintstone image for years, tenpin bowling has recently found a retro-cool status among the young and the fashionable.
If you travel to Atlanta, hometown of ‘Coca-Cola’, you should check out the new Ten Pin Alley in Atlantic Station. The place is owned by cool cats Ashton Kutcher and Wilmer Valderrama, servers wear vintage-inspired bowling shirts and the dj plays very groovy tunes. So ‘pick a cherry’ and ‘hammer the pocket’. Fabulous atmosphere and a guaranteed good time!

For all the bowlin’ lovers out there: here you can see an original ‘Coca-Cola’ poster from the forties plus the Remix version. Enjoy!