Coca-Cola Pin-Up Fun in the Summer Sun

While temperature is falling in big parts of the world, people from Oceanian countries are welcoming the warm weather and planning their perfect summer.
Summer is a perfect time to have fun & relax. Go down to the beach with some friends, have a BBQ, drive around in a convertible, take a sunbath, swim & surf or crash a pool party.

Last year, Coca-Cola New Zealand promoted “Summer As It Should Be” with a series of modern pin-up prints, featuring local bikini beauties ready to dive into surf and sand with their board-size bottles of Coke.

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Who’s That Girl?

Is she a Victorian pin-up, a girl next-door, a movie star, a party hostess, a factory worker or a swimsuit beauty? Her demeanor is radiant, vivacious and breezy. She exudes youthful energy and appears picture perfect wherever she goes, dressed up in the latest fashion.

When ‘Coca-Cola’ started in the 1890s portraying these independent women, it was still a uncongenial time for a girl with big ideas. Women were discouraged from thinking beyond household drudgery, and derided if they distinguished themselves. From these early days, ‘Coca-Cola’ has used the girl portraits in unique ways, always running miles ahead of the times. ‘Coca-Cola’ encouraged and inspired women to live their lives to the fullest and share life experiences.

Far away from the proper etiquette, the ‘Coca-Cola’ girl spreads her wings, chooses hobbies of the modern age and makes a lot of fun. She is traveling, sporting, sunbathing, inviting her friends over, flirting…
From the portraits of cheerleaders at the soda fountain to the ones of iconic actresses and women in flight suits: as a symbol of women’s emancipation, it could hardly be bettered.

The Coca-Cola Girls keep inspiring nowadays artists. Here you can see some vintage Coke ads and the Remix versions.


‘Coca-Cola’ Remix version by Fung Wee Lim


‘Coca-Cola’ Remix by Creative XL


‘Coca-Cola’ Remix Creative XL & RockAndRoll Agency