The name “Coca-Cola” was a suggestion by John Pemberton’s bookkeeper, Frank Robinson. Frank Robinson also had great penmanship. He was the artist who created by hand the unique flowing script that became the powerful Coca-Cola logo that we all know today.
Robinson also pressured Pemberton to engage in important advertising promotions, giving away thousands of free drink coupons and plastering Atlanta with publicity banners and streetcar signs to promote the brand. The (for those days) extravagant advertising budget paid off quickly, helping Coca-Cola to become the most popular local beverage brand.