Coca-Cola Side of Berlin

Photography by Captain Kidd

Since East & West Berlin were reunited in the late eighties, the streets are once again abuzz with a creative energy and style that is uniquely Berlin. Two decades after the fall of the Berlin Wall, this once-divided city of 3.5 million people has successfully reinvented itself as a single entity that embraces its turbulent history.

The vivid art scene and exciting nightlife makes the city especially appealing to young people from all over the world. They set new trends and, with their individualized lifestyles, are a part of the creative atmosphere Berlin generates.

Here you can see parts of a Coca-Cola ad as shown on a vending machine at Potsdamer Platz. The image combines the Coke bottle with some landmarks of the city: the television tower on Alexanderplatz and the Brandenburg Gate.

Photography by Lihayward

A lot of cities have huge Coca-Cola signs, but this cut-out billboard is extra stylish because the eighties logo is so cool. Love it!

Photography by Ethel Kidd

The bear is the symbol of Berlin. If you walk around in the city, you can see hundreds of Berlin Art Bears, decorated by local and international artists. This red & white Coca-Cola bear is tagged with words as ‘contemporary’, ‘delicious’, ‘connection’, ‘real’, ‘uplifting’ and ‘original’ to describe Coke’s brand values.

Photography by Emilette

After decades of playing the poor stepsister to the more dazzling West Berlin, it’s the old East Berlin that’s now the edgiest, hippest side of town with all the new galleries, cafes, lounges, shops and restaurants. East’s Mitte district is my favorite part of town, and I can spend hours strolling & shopping around in the cd or book stores, or just have a drink with some nice locals.

Photography by Marcel Korstian

Photography by Drt Schulz

The Coke Side of Berlin. It’s really a bustling city that deserves to be discovered. Watch how East and West mix, mingle and collide. Walk through the Brandenburg Gate, see where the Berlin Wall used to be and check out Checkpoint Charlie. Enjoy Berlin!

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