Coca-Cola = A Soda Pop, a Strong Idea, Part of Global Economies & Cultures, a Trusted Friend, a Personal Brand

Dan Schawbel posted this very interesting interview with Jerry Wilson, senior vice president at The Coca-Cola Company on his Personal Branding blog.
As an executive for the N°1 brand in the world, Wilson shares his vision about brand development and personal branding.

“Coca-Cola personifies authenticity, life’s simple pleasures and optimism. We learned many years ago, during the New Coke launch, that our brand Coca-Cola is actually “owned” by our consumers all around the world, not the corporation”. Jerry Wilson

Wilson joined The Coca-Cola Company in 1988. His background includes general management, brand marketing, strategic planning, customer management and people development.
Recently, Jerry wrote a book called “Managing Brand You: 7 Steps to Creating Your Most Successful Self.”

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