Coca-Cola’s Secret Formula for Happiness

A shiny red can that reads “Coca-Cola” and a whole list of ingredients: carbonated water, sugar, caramel, phosphoric acid, caffeine and natural flavorings. Coca-Cola is all about the magic of good taste & flavor – and apparently something highly secret. The natural flavorings are a unique blend of vegetable extracts and spices from around the world. Coca-Cola has never told what the 7 secret ingredients are, and this “Merchandise 7X” has remained the world’s most famous trade secret since Coca-Cola’s invention in 1886.

When John Stith Pemberton sold the first glass of Coca-Cola in his pharmacy in 1886, he was entering a new market for soda fountain tonics that promised health benefits along with refreshment. In 1869, Pemberton already experimented extensively with extracts of the coca leaf and kola nut, initially marketing a moderately successful health drink called “French Wine Coca.” Fifteen years later, one of Pemberton’s partners, Frank M. Robinson, invented the name Coca-Cola, derived from its central ingredients. Robinson also registered the product’s famous script logo. A marketing phenomenon was born.

From that day on, there has always been a mystique about the “secret formula” of Coca-Cola. Folklore even said that the original beverage contained cocaine, at least until the “Pure Food and Drugs Act” was voted in 1906. The official position of the Coca-Cola Company, however, is that the drink contained extracts of the coca leaf, but never the drug. Over the years, the Coke’s attorneys have fought in court to protect Coca-Cola’s secret formula. It’s been said that the ingredient list is kept in a security vault in a bank in Atlanta, Georgia and only a few employees know the full recipe, and those employees are not allowed to fly on the same plane and cannot be left alone with strangers while they are together. Over the years, Coca-Cola’s secret formula has been the subject of books, speculation and marketing lore.

But the real “secret ingredients” reach far above vegetable extracts or spices. Coca-Cola’s true magic is all about love, perspective, universality, friendship, purpose, humor and optimism. It’s a way of living spontaneous & finding happiness. It’s the belief that together we can create a more positive reality, where global love and joy rule supreme.

The current global “The Coke Side of Life” advertising campaign invites people to live in full color and listen to their hearts. The “Coke Side” is the positive side of life and focusses on universal experiences. Coke is probably the most famous cultural icon that links people from all-over the world. At its core, the concept of sharing is the purest essence of Coca-Cola. Drinking a Coca-Cola brings people from different nationalities, cultures and walks of life together. “The Pause that Refreshes” is a universal language and global connector, happiness in a bottle.

Coca-Cola Remix Art: “Universal Love on the Coke Side of Life” by Yker Moreno / DJ Spinbalon.


Cokelore – Did You Know?

In 1886, Coca-Cola sold an average of 9 Cokes a day. That first year, Dr. Pemberton sold 25 gallons of syrup, shipped in bright red wooden kegs. Red has been a distinctive color associated with the No. 1 soft drink brand ever since. Thirty years later, in 1916, the company already sold a 6 million Cokes a day. In 1993 Coca-Cola exceeds 10 billion cases sold worldwide.

In the early days there was only 1 flavor offered in 1 city in 1 country, in the world. Today, The Coca-Cola Company bottles more than 500 products around the globe, including classic Coke, Coca-Cola Light, Fanta and Sprite. Coca-Cola products are served more than 705 million times every day, in 195 countries!

Coke owns the second-largest civilian truck fleet in the world, after US Postal Service.

Coca-Cola translated to Chinese means “To make mouth happy”.

In 1915, The Root Glass Company created the first version of the Coca-Cola Contour Bottle. The first version they created was to wide at the center, so it was slimmed to become what we know today as the Coca-Cola Contour Bottle. In 1977 the Coca-Cola Company patented the design of the Contour Bottle.

In 1917 Coca-Cola and the Coca-Cola script became known as the world’s most recognized brand. Today, about every second, 7000 Coca-Cola products are consumed!

In 1931, Haddon Sundblom introduced his version of Santa Claus who quickly became The Coca-Cola Santa we all know today.

Coca-Cola was the first beverage brand to give out coupons for a free item as an advertising technique. In 1927, Coca-Cola was first advertised on the radio. In 1950, Coca-Cola started advertising on television.

In 1934, Johnny Weissmuller, an Olympic champion swimmer and the actor who played Tarzan, and Maureen O’Sullivan, a famous actress of those days, appeared on a metal serving tray for Coca-Cola.

If all the Coca-Cola vending machines were stacked one on top of each other, the pile would be over 740 kilometer high.

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