Coca-Cola’s Secret Formula for Happiness

A shiny red can that reads “Coca-Cola” and a whole list of ingredients: carbonated water, sugar, caramel, phosphoric acid, caffeine and natural flavorings. Coca-Cola is all about the magic of good taste & flavor – and apparently something highly secret. The natural flavorings are a unique blend of vegetable extracts and spices from around the world. Coca-Cola has never told what the 7 secret ingredients are, and this “Merchandise 7X” has remained the world’s most famous trade secret since Coca-Cola’s invention in 1886.

When John Stith Pemberton sold the first glass of Coca-Cola in his pharmacy in 1886, he was entering a new market for soda fountain tonics that promised health benefits along with refreshment. In 1869, Pemberton already experimented extensively with extracts of the coca leaf and kola nut, initially marketing a moderately successful health drink called “French Wine Coca.” Fifteen years later, one of Pemberton’s partners, Frank M. Robinson, invented the name Coca-Cola, derived from its central ingredients. Robinson also registered the product’s famous script logo. A marketing phenomenon was born.

From that day on, there has always been a mystique about the “secret formula” of Coca-Cola. Folklore even said that the original beverage contained cocaine, at least until the “Pure Food and Drugs Act” was voted in 1906. The official position of the Coca-Cola Company, however, is that the drink contained extracts of the coca leaf, but never the drug. Over the years, the Coke’s attorneys have fought in court to protect Coca-Cola’s secret formula. It’s been said that the ingredient list is kept in a security vault in a bank in Atlanta, Georgia and only a few employees know the full recipe, and those employees are not allowed to fly on the same plane and cannot be left alone with strangers while they are together. Over the years, Coca-Cola’s secret formula has been the subject of books, speculation and marketing lore.

But the real “secret ingredients” reach far above vegetable extracts or spices. Coca-Cola’s true magic is all about love, perspective, universality, friendship, purpose, humor and optimism. It’s a way of living spontaneous & finding happiness. It’s the belief that together we can create a more positive reality, where global love and joy rule supreme.

The current global “The Coke Side of Life” advertising campaign invites people to live in full color and listen to their hearts. The “Coke Side” is the positive side of life and focusses on universal experiences. Coke is probably the most famous cultural icon that links people from all-over the world. At its core, the concept of sharing is the purest essence of Coca-Cola. Drinking a Coca-Cola brings people from different nationalities, cultures and walks of life together. “The Pause that Refreshes” is a universal language and global connector, happiness in a bottle.

Coca-Cola Remix Art: “Universal Love on the Coke Side of Life” by Yker Moreno / DJ Spinbalon.

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Grïngo, the World Wild Web Bunch

What makes a website great? Information, interactivity, freebies, … A sense of humor can help too. But what makes a website really compelling is that it’s useful, relevant & engaging for the visitors.
When Coca-Cola Brazil was looking to bring their website to the next level they put all their trust in Grïngo, an award-winning multimedia agency based in São Paulo and true visionaries in the interactive field. Over the last year, Grïngo has been creating a huge buzz for Coca-Cola, Coca-Cola Light & Coca-Cola Zero with several extremely popular and anticipated projects. If you want to see flashes of genius & get some real cool web action, check out the links below. Expect the unexpected!

Coca-Cola Zero Celular

Karaokê Coca-Cola Zero

Coca-Cola Clothing Dance

Coca-Cola Light – Sabores do Mundo

Siggi Eggertsson, the Jigsaw Puzzle Impressionist

Siggi Eggertsson is a young graphic designer/illustrator, with already a huge amount of work under his belt.
Born in Akureyri, a small town on the north coast of Iceland in 1984, Eggertsson was raised by his mother, who is also an artist. When Siggi was 15 years old, he started to “fool around” with design programs, making posters for music concerts and art exhibitions.
To quote Lou Reed & John Cale (from their Andy Warhol tribute “Songs for Drella”): “When you’re growing up in a small town/You know that you want to get out”. There was indeed no Picasso or Michelangelo coming from Akureyri, so when Eggertsson was 18 he was getting a bit bored and applied for the Graphic Design Dept. of the Iceland Academy of the Arts. He got accepted, so he moved to Reykjavík.
To broad his horizons, Siggi did an internship at the New York design studio Karlssonwilker, lived and worked in Berlin before ending up in London.
Eggertsson quickly started to make a name for himself in international design, art and media circles. In 2006, Print magazine ranked him as one of the 20 most promising designers under 30 years old. His works have also been featured in many books and magazines as Computer Arts, Clark and Dazed & Confused.

Eggertsson’s influences are varied and eclectic, from ancient Viking, Egyptian and Roman art, classical painters like Matisse, Legér and Picasso to the current music scene. He also feels inspired by people as Stefan Sagmeister, Peter Saville, Robbie Williams and Vincent Gallo – the way they think, their lifestyles and their approaches to creativity.

Siggi had the luck to do projects for bands as Zoot Woman, The Delays, Gnarls Barkley, … and open-minded brands as H&M, Nike and Stüssy. Still he feels that his self-initiated work is more important than anything else. It’s where he can experiment and push his style in new directions.
During his stay in Berlin, he created his own version of the cityscape in true Impressionist tradition but instead of taking a canvas outside, he created his artwork directly on his computer.

Eggertsson has a very simple yet very original and recognizable style. He begins an illustration with a sketch on grid paper, and adds abstraction and color later, fusing linear into pixilated shapes. His muted take on geometric & symmetric shapes and curving lines results in impressionistic jigsaw puzzles. Very ‘fresh’ and ‘now’, glorious pop art for the years 2000. “It’s still developing and I’m really interested in how far I can take the style,” he tells. We’re curious & looking forward to see his new work and projects.

Berlin, En Plein Air
“I’ve drawn this image on top of a 12 floor building in Friedrichshain. The battery in my computer does not last for ever, so I had to do it in several turns. I used Illustrator while I was drawing the image, and the colouring was done afterwards in Photoshop. This is an ongoing project”.

Patchwork Quilt
“This is a quilt I made for my graduation project in The Iceland Academy of the Arts. It’s based on my childhood memories and it’s made out of 10.000 pieces”.

Polar Bear & Tiger

Peter & the Wolf
“An illustration for one of my favorite children stories”.

Poster for Zoot Woman

Album Cover & Concert Poster for Gnarls Barkley

Coke Side of Life Posters: Op Art, Pop Art, Minimalism & Surrealism

Eggertsson did 4 posters for Coca-Cola (through Armchair Media). “I was playing with color and shape. Later I realized that each poster is similar to an art movement. The first one is Pop Art, the second one refers to Minimalism, third one is kind of Surrealist and the last one Op Art.”

You can see more of Eggertson’s art on his Vanillusaft website.

Rubens LP, Drawings from the Soul

Brazilian-born Rubens LP remembers spending hours as a child drawing comic heroes like Wolverine, Superman, Batman and the X-men with his father. But even though he stopped drawing for a number of years after that, somehow that passion never left him, and by the time he was in college he was drawing all the time.
Exhibitions of Dali, Picasso, Miró and the Brazilian artist Aldemir Martins also made a strong impression on him. One glance at his works show that despite its contemporary outlook, there’s a traditional heart beating within.

For Rubens LP, creating artwork is about inspiring people, and true art has a unique kind of beauty. It’s never about the money, but it’s always about being true to yourself.
LP also loves to read, and feels he’s discovering the world through studying philosophy, socialism and religion. Perhaps tellingly, he explains: ” I don’t draw with my mind; I draw with the soul. And everything inspires my soul. Everything”.

Rubens LP’s clients include Smart, Brazilian model and actress Alinne Moraes, Absolut Vodka, Simyo, Borgata and Sony Ericsson. Here you can see the artworks Rubens LP designed for a Coca-Cola & MTV Brasil project.


Illustration for MTV Magazine


Billboard for Borgata Casino

You can check out more of the LP’s wonderful graphics on his personal website and on Fluxus Central, a portfolio of his commercial works.

Coca-Cola Pin-Up Fun in the Summer Sun

While temperature is falling in big parts of the world, people from Oceanian countries are welcoming the warm weather and planning their perfect summer.
Summer is a perfect time to have fun & relax. Go down to the beach with some friends, have a BBQ, drive around in a convertible, take a sunbath, swim & surf or crash a pool party.

Last year, Coca-Cola New Zealand promoted “Summer As It Should Be” with a series of modern pin-up prints, featuring local bikini beauties ready to dive into surf and sand with their board-size bottles of Coke.

Ninocka’s Coke Side of Life

Ninocka is the alter ego of Nina Ostensen-Hocevar, a self taught digital graphic designer and illustrator living and working in London/Stockholm. At the moment, Nina is working on setting up her own graphic design studio. You can see more of her work and projects on the Ninocka website:
http://www.ninocka.com

“I used the eye from my logo to create a bizarre version of the “traditional” Coke Side of Life ads”.

“I hand drew the flowers and traced them in Illustrator before playing with them in Photoshop”.

The Coke Side of Dublin

What do James Joyce, WB Yeats, Oscar Wilde, Jonathan Swift and George Bernard Shaw all have in common? Apart from their literary talent, they all hailed from the same city, Dublin – home to writers and Ireland’s largest city.
Situated near the midpoint of Ireland’s east coast, at the mouth of the River Liffey, Dublin has been Ireland’s capital since the Middle Ages.

Today, Dublin is the 3rd most visited capital in Europe. A city trip to this ancient Viking settlement allows you to explore both the historical and the hip, from castles and churches to pubs and clubs, its arts and vibrant culture, its energy and buzz. The vibrant city life brims with traditional Irish culture and trendy European cool, all set against the backdrop of its stunning coastline.
Thanks to the economic upsurge of past decade, Dublin has also grown into a true shopping & strolling paradise. Bustling street markets, ethnic cuisines and fashion shops full of designer labels have all contributed to Dublin’s newfound trendy status.

“Coke Side of Dublin” poster by Eboy.
Svend Smital, Steffen Sauerteig and Kai Vermehr founded Eboy in 1998 as a channel to explore their shared interest in pixel graphics. Ten years later, the Eboy collective is still alive and kickin’ at the forefront of the pixel art movement.

Sometimes grey weather, but always a laugh.
Photography by Kyrstin Ní Éalaithe. All rights reserved.


Coca-Cola Urban Art in the streets of Dublin.