Coca-Cola Pop Art Gallery: Micha Klein, Pioneer of the Digital Image Culture

Micha Klein graduated from the Rietveld Academy, Amsterdam, in 1989 as the first artist to receive a BA in computer graphics. The same year, Klein started exhibiting his gigantic photographic panels in prestigious galleries around the world.

Klein was already known as a successful VJ and experienced a breakthrough on the international club scene before he made it as an artist. Pioneer of the VJ-scene, Micha Klein introduced his rhythmic editing of computer graphics and video images at the first Acid house parties in 1988. In the nineties, he introduced the VJ concept in Ibiza, where he held a residency in legendary club Pacha. The rest of the world would follow fast. Over the years, Klein has seen how things have technically evolved and how the VJ-scene has boomed: “The new equipment and software create new possibilities. We live in a multimedia age, so we can’t live on music alone anymore. Visuals will become an integral part of electronic culture, and in the future DJ’s will become Media Jockey’s” (note: with this 90’s quote, Micha proved to be a real visionary – anno 2008, the age of the Media Jockey has begun with tools as the Pioneer SVM 1000).

In 1998, the Groninger Museum honored him with a retrospective dedicated to 10 years of his graphic production and videos. In 2003, Klein was honored with a Lifetime Achievement Award for his contribution to the international VJ scene during the AVIT UK summit.

Klein’s artworks are a significant crossover between art, multimedia, video art, VJing, marketing and advertising. They attract attention for their digital approach, surrealistic shapes & objects and bright colors and tell stories of a world that revisits pop art and culture. Klein doesn’t portray reality; he likes to create his own reality.
With his computer manipulated images and psychedelic computer palette, Klein explores the media based culture of our time. He mixes music, club culture, fashion, beauty and mass media to create a wondrous universe somewhere between dream and reality.

The people and landscapes in his artworks are just too beautiful & perfect. They appear unreal, even unearthly. In his series ‘Artificial Beauty’ (1998), Klein generated a new fictitious generation of beautiful young people, taking over the top the all too perfect beings and settings we encounter in advertisements.
By doing so, Klein also shows that today’s photography has no more to do with reality than other types of images. Even the most stunning models are given a Photoshop make-over. The end result is highly artificial, and comments on the aspects of society that Klein finds fascinating yet problematic such as artificial beauty and plastic surgery.

The aesthetics of advertising and elements of everyday and popular culture have always been an integrated element Klein’s art, and he brings everything that is usable over from this world. In true pop art tradition, Micha Klein is a big but critical fan of the techniques and concepts of advertising. Just like Damien Hirst, Klein believes that art must compete with commercial and spectacular expressions: “My work must be as seductive as advertising and entertainment. If not, it loses its visibility in a culture saturated by media, constantly bombarding us with commercial messages. Since these messages have become part of the mainstream culture, it is vital that artists especially can infiltrate this culture with their subversive ideas.”

Over the last years, Micha Klein has worked in clubs around the world and collaborated with superstar DJ Tiësto on visuals for his live-sets and created background projections for Eminem’s concert tour, based on his notorious character Pillman. Klein also did all the artworks for the Dutch dance festival Mysteryland, designed the animations for Jacky Chan’s ‘Around the World in Eighty Days’ movie and did commercial work for companies and brands as Swatch, Philips, Endemol, KPN, Mustang Jeans, Heineken, Hugo Boss and Samsung.

For his first Coca-Cola commercial, Micha Klein managed to put in a girl in a ‘Make Love, Not War’ T-shirt (just before the 2nd Gulf war), a boy wearing a Che Guevara T-shirt the war and girls licking each others faces. The video with music by Monte La Rue, introducing Coca-Cola’s new visual identity by Desgrippes Gobé, was sold to 25 Coca-Cola markets, a lot in Central and South America.

Klein’s commercial jobs and his works of art have a number of parallels in form & content: “It’s fun to stretch the image of a company in directions they never would imagine, to sort of pile your own layer of meaning on top of theirs, to inject some of my own ideas”.
Klein always tries to inject some of his own ideas in his commercial work. “I try to talk to the client and tell them they should transform their strategy to become a ‘good company’, to be closer to their consumers and do community projects. Give back to the people… I think in the future companies will be judged on that”.
By doing commercial assignments, Klein can finance his own art, and is not dependent on government subsidies, which gives him more freedom.

The music & club culture is still a key component in Klein’s work; at times he prefers the unceremonious gathering at clubs to the seriousness of galleries or museums.
For the Coca-Cola commercial “Bubble Dream Girl”, Klein could combine his passion for dance floors and advertising. The clip was shot in Malaga on 35mm, with a 50 people crew and 80 extras. Graphics & special effects were added in post production and his friend Tiësto did the soundtrack.

Last year (2007), ‘Speeding on the Virtual Highway’, a documentary about Micha Klein’s life & work was shown at the International Documentary Film Festival Amsterdam. Director Corinne van Egeraat follows Klein as he works on his his new art series. This unique time document shows us how fast digital developments go and how quickly the times they are a-changin’, especially in the case of Klein’s creative way of living.

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Coca-Cola Art Gallery Wallpapers: Music & Nightlife Themes

Give your desktop an all new Coke Art look! If you are getting bored with your current wallpaper, we’ve got some cool & exclusive Coca-Cola artworks to spice up your desktop. The Coca-Cola Art Gallery contains 12 specially designed free wallpapers by various famous artists and graphic designers.
You can download this collection of high quality Coca-Cola Music & Nightlife wallpapers by clicking on the link under the artwork. The Coke Art wallpapers come in a range of popular formats, featuring 600×800, 1024×768 and 1280×960 resolutions. If you want the wallpaper in standard 1024×768 format, you can also drag and drop the image to your desktop.

Please read our Terms of Use before downloading any artworks from the Coca-Cola Art Gallery website.

http://www.popandroll.com/Coca-Cola_Nightlife1.zip

http://www.popandroll.com/Coca-Cola_Nightlife2.zip

http://www.popandroll.com/Coca-Cola_Nightlife3.zip

http://www.popandroll.com/Coca-Cola_Nightlife4.zip

This zip contains both versions of the Coca-Cola Art wallpapers: http://www.popandroll.com/Coca-Cola_Nightlife5.zip

The zip contains the 2 versions of the Coke Art Gallery wallpapers: http://www.popandroll.com/Coca-Cola_Nightlife5.zip

http://www.popandroll.com/Coca-Cola_Nightlife7.zip

http://www.popandroll.com/Coca-Cola_Nightlife8.zip

http://www.popandroll.com/Coca-Cola_Nightlife9.zip

http://www.popandroll.com/Coca-Cola_Nightlife10.zip

You can download more creative, beautiful & exclusive Coca-Cola Music & Summer Festival wallpapers here.

The Coke Art Music & Nightlife wallpapers (all artworks, graphic designs, illustrations, images & photo footage) are for personal use only.

“Coca-Cola” ®, “Coke” ®, the “Dynamic Ribbon Device” ® and the design of the “Coca-Cola Contour Bottle” ® are registered trademarks of The Coca-Cola Company. © The Coca-Cola Company, 2008 – All rights reserved. Graphic Design by RockAndRoll Agency © 2005-2008.

Coca-Cola Retro Lounge: The Art of Chillin’

With the “Coke Side of Life campaign, Coca-Cola proves once again to be in tune with the world’s most current trends in visual arts, design, motion graphics, lifestyle, music & nightlife. Thanks to the company’s amazing efforts (bar & club activations, venue branding, VJ-sets, the limited aluminum Coke M5 & WE8 bottles series, …), Coca-Cola is now an important ingredient in nightlife all over the world.

In nightlife, it’s all about the vibes, about being a trendsetter amongst the cool, about being seen in the limelight. Dress, dance, dare – go wild! But sometimes, it’s cool just to “chill”.
Since the late ‘90s, long working hours and hectic lifestyles have generated a huge boom in lounge & chill places: trendy bars, clubs or restaurants with a relaxed atmosphere, glamorous and luxurious interior design and a large selection of food & drinks.

Another cool aspect of the lounge trend is the diversity of the music. Lounge tunes have the soul of jazz, the sexiness of funk, elements of early house music, all mixed with today’s electronic symphony of sounds. Successful lounge cd-series as Hotel Costes, Buddha Bar, Sinners Lounge, Cafe Del Mar, Supperclub, Hed Kandi Chilled, Cafe Ibiza or Bargroove have sold million of copies. And the trend is far from being over. Every week, there’s another grand opening somewhere of a fabulous lounge bar, club or restaurant – the last one even more spectacular than the one before.

Actually, there is nothing really new here. The term “lounge” dates back to the 16th century (in the sense of “a place of relaxation”) and in the 19th century ‘lounging’ became very popular. Ok, the places weren’t exactly designed by Stephane Dupoux or Karim Rashid but they served hot tea, poured some cool drinks and there was some nice music, too. The type of music played in this kind of waiting rooms and cocktail bars was the lounge music of those days, oldies-but-goldies piano tunes – often with a touch of Swing.
Prohibition forced the consumption of alcohol into private clubs and gave birth to an entirely new culture of secret underground lounges.

The late Fifties and the swinging Sixties were the golden age of “lounging”. People wanted a break from their 9-to-5 stress and the gastronomical wasteland of the TV dinner, so they escaped to their favorite lounge and lead an imagined glamorous & libertine lifestyle in their oasis of choice, even if it was only for a couple of hours.
While some of the lounge music was truly slow, there was lot of uptempo too: music from movies or TV shows, and various exotic genres such as Bossa Nova, Cha-Cha-Cha & Mambo. Lounges became popular sites for socializing and spending a lazy afternoon or evening out.

In the late 1980’s, a lounge revival takes off. US bars & clubs are decorated with tiki masks, fish nets, palms & other kitsch & camp goodies. TV’s are stacked on top of each other like modern totem poles, each screen silently showing fifties lounge heroes as Sinatra (Frank or Nancy), Dean Martin, Sammy Davis Jr., Tony Bennett, Sam Butera, Wayne Newton & Co. Las Vegas classics flow smoothly through jazz standards & exotic grooves.

Halfway the Nineties, Europe took over and set new trends. The current way of bundling music with design can be traced back to Paris, with the debuts of the original Buddha Bar and Hôtel Costes. The rest of the world would follow fast…

Lounges have changed a lot from the Fifties to the present. Every lounge is different, but every lounge creates its own sense of lounge-ness. To cite marketing expert Shane Keller: “It’s a way of being. It is about flowing through life just like the music flows and floats into our feelings and emotions. It is about being with your friends and sharing moments of pleasure”.

The artworks to illustrate this post are “Nightlife Remixes” by “Coke Art Gallery” of vintage Coca-Cola advertising (1920-1960).
All Rights Reserved. © The Coca-Cola Company.

Rubens LP, Drawings from the Soul

Brazilian-born Rubens LP remembers spending hours as a child drawing comic heroes like Wolverine, Superman, Batman and the X-men with his father. But even though he stopped drawing for a number of years after that, somehow that passion never left him, and by the time he was in college he was drawing all the time.
Exhibitions of Dali, Picasso, Miró and the Brazilian artist Aldemir Martins also made a strong impression on him. One glance at his works show that despite its contemporary outlook, there’s a traditional heart beating within.

For Rubens LP, creating artwork is about inspiring people, and true art has a unique kind of beauty. It’s never about the money, but it’s always about being true to yourself.
LP also loves to read, and feels he’s discovering the world through studying philosophy, socialism and religion. Perhaps tellingly, he explains: ” I don’t draw with my mind; I draw with the soul. And everything inspires my soul. Everything”.

Rubens LP’s clients include Smart, Brazilian model and actress Alinne Moraes, Absolut Vodka, Simyo, Borgata and Sony Ericsson. Here you can see the artworks Rubens LP designed for a Coca-Cola & MTV Brasil project.


Illustration for MTV Magazine


Billboard for Borgata Casino

You can check out more of the LP’s wonderful graphics on his personal website and on Fluxus Central, a portfolio of his commercial works.

Coca-Cola Soundwave, the Ultimate Music Festival Journey

The love affair between Coca-Cola and music started 50 years ago, and since that day music has become an integral part of Coca-Cola’s DNA. Today, Coca-Cola is the sponsor of many music festivals worldwide.

In 2005, Coca-Cola launched Soundwave, an international program that celebrates music, travel and the thrill of new experiences. At the heart of Coca-Cola Soundwave was the spectacular Coca-Cola SoundWave Express, transporting hundreds of Coke prize winners to one of 7 music festivals and giving them the time of their lives. For these lucky ones, Coca-Cola opened the door to the magic world of some of Europe’s best festivals and mapped the route for the ultimate music festival journey.

Here you can see photos and original artworks of the Coca-Cola Soundwave Express. The festival train was specially designed to bring young people together from all-over Europe to share in the exciting discovery of new music.

The Coca-Cola train was made up of nine different entertainment and passenger carriages, including the Live Music Carriage (for lovers of a good rock&roll concert), the Dance Club carriage (a real club experience, complete with DJ booth, dance area and lighting effects), the Rhythm Lounge (for people looking to exercise their own musical talents, complete with bongo drums and other instruments) and the Chill Out Carriage, offering laid back beats and grooves, and a mellow mood.

If Bob Marley was still alive today, he would have loved to play on Chiemsee Reggae Summer, one of the biggest and best reggae festivals in Europe. The festival is located at the Chiemsee lake and offers 3 days of live reggae and top sound systems. The only think that was a bit missing for the last editions was the sun, so the organisers decided to move the festival to August. Hopefully the sun will shine in Bavaria like it does in Jamaica!
Website: www.chiemsee-reggae.de

15 years ago some Dutch friends decided to organize a small party festival, full of dance, love and happiness. Their “Dance Valley” festival, situated in Spaarnwoude (near Amsterdam) quickly became known as “the Woodstock of Dance”. Dance Valley is known for its open-mindness and programs each year the biggest names and upcoming talents of dance, trance, techno and experimental electronic music. Website: www.dancevalley.nl

Eurockeennes de Belfort is one of the longest running festivals in France (since 1989) but always presents a fresh line up of cutting edge artists. Thanks to the Eurockeennes commitment to musical diversity, festival-goers have a great opportunity to discover new sounds and musical genres. Website: www.eurockeennes.fr

Festival Internacional de Benicàssim, known among festival lovers as simply FIB, is a week long whirlwind centered around rock, pop, world music and electronica music that creates a level of excitement that you will never forget. Situated between the hills on the Costa Azahar and Benicàssim beach, FIB’s multiple stages play host to over 130 artists. Besides music, FIB offers also short films, fashion, art, dance & theatre. Website: www.fiberfib.com

In just 5 short years, Rock ‘n Coke, has succeeded in becoming one of the Europe’s most-anticipated music festivals. Turkey’s biggest open-air music festival has gained a sterling reputation for presenting an eclectic selection of the biggest names in rock, pop and alternative music. Rock ‘n Coke did not take place in 2008, but the organizers already promised to come up with a smashing edition in 2009. Website: www.rockncoke.com

COCA-COLA SOUNDWAVE TOUR 2005

* Coca-Cola SoundWave – Stockholm, Sweden. Headliner: Avril Lavigne.
* Eurockéennes – Belfort, France. Headliners: Chemical Brothers, Kraftwerk, Royksopp, Nine Inch Nails, Sonic Youth, Queens of Stone Age and Garbage.
* Dance Valley – near Amsterdam, The Netherlands. Headliners: Deep Dish, Paul van Dyk, Seb Fontaine, Carl Cox, Sasha, Nick Warren, Deep Dish, Paul van Dyk and Seb Fontaine.
* Festival Internacional de Benicàssim (FIB) – near Valencia, Spain. Headliners: Oasis, Milo, Keane, Underworld, Basement Jaxx, Nick Cave & The Bad Seeds and Kasabian.
* Chiemsee Reggae Summer – Chiemsee, Germany. Headliners: Jimmy Cliff, the I- Three featuring Rita Marley, Afrika Bambaataa.
* Coke Soundwave Mykonos – Mykonos, Greece. Headliner: Anna Vissi.
* Rock’n Coke – near Istanbul, Turkey. Headliners: The Cure, Offspring and Korn.

For the Coca-Cola Soundwave project, RockAndRoll Agency designed and vectorized over 400 artworks (train graphics, packaging and POS), over 2700 sqm in total!
Brand manager Coca-Cola: Umut Özaydinli, Global Music Marketing Manager.

Exclusive Coca-Cola Music Wallpapers

Download here exclusive Coca-Cola Art wallpapers.

To use this free Coca-Cola Art wallpaper:
1. Download the full size by clicking on the link under the image. If you want the wallpaper in standard 1024×768 format, you can also drag and drop the image to your desktop.
2. Extract the zip file you downloaded.
3. Double-click on the jpg (wallpaper image) in the desired format (800×600, 1024×768 or 1280×960).
4. Click on the right mouse button. A window will pop up. Scroll down and click the option “Set As Wallpaper”
6. The wallpaper is now installed on your desktop. Enjoy!

Please read our Terms of Use before you download any wallpapers from this Coca-Cola Art site.

http://www.popandroll.com/Coca-Cola_Soundwave1.zip

http://www.popandroll.com/Coca-Cola_Soundwave2.zip

http://www.popandroll.com/Coca-Cola_Soundwave3.zip

http://www.popandroll.com/Coca-Cola-Art_Music1.zip

http://www.popandroll.com/Coca-Cola_Soundwave4.zip

http://www.popandroll.com/Coca-Cola_Soundwave5.zip

http://www.popandroll.com/Coca-Cola_Soundwave6.zip

http://www.popandroll.com/Coca-Cola_Soundwave7.zip

http://www.popandroll.com/Coca-Cola_Soundwave11.zip

http://www.popandroll.com/Coca-Cola_Soundwave8.zip

http://www.popandroll.com/Coca-Cola_Soundwave9.zip

http://www.popandroll.com/Coca-Cola_Soundwave10.zip

http://www.popandroll.com/Coca-Cola_Soundwave12.zip

Design of the Coca-Cola Music artworks by RockAndRoll Agency (2004-2006). Creative Director: Wouter De Coster. Managing Director: Jean-Philippe Noterman.
Brand team Coca-Cola: Umut Özaydinli, Global Music Marketing Manager / Nastia Orkina, EU Marketing Manager / Lee Anne Hilsabeck, Design Director Creative Excellence.

These free Coca-Cola music wallpapers (all illustrations, artworks, graphic designs, images, pictures and photos) are for personal use only. They may not be redistributed, offered for sale, included on CDs, or used for printed material.

“Coca-Cola” ®, “Coke” ®, the “Dynamic Ribbon Device” ® and the design of the “Coca-Cola Contour Bottle” ® are registered trademarks of The Coca-Cola Company. © The Coca-Cola Company, 2008 – All rights reserved.

Iconic Pop Culture: The Fab Four, The Queen of Soul & Coca-Cola

Nearly 50 years ago, the Beatles changed society forever. They not only shaped rock & roll music but also an entire generation. Young people from allover the world mimicked all that they did, including clothing, haircuts and outlook. Their style and innovative music set the standard for all musicians to follow. To date, the Beatles remain the best-selling musical group of all time. It’s been estimated that their total record sales total over one billion.

Here you can see an illustration of the Fab Four from Liverpool, tasting a sip of success & Coca-Cola during their first US-tour. The Beatles arrived in NYC, February 8, 1964 for three appearances in the Ed Sullivan Show. These concerts were the most watched television programs ever (70 million viewers) until recently. Boosted by the charisma and personal charm of John, Paul, George & Ringo, the Beatlemania reached unbelievable proportions and the hit records kept coming until the band officially dissolved in 1970.
The Beatles’ impact on youth culture & pop music can’t be overstated.

With the recent chart success of Duffy, Amy Winehouse, Leona Lewis & Joss Stone, thoughts turn to the women of soul. If one singer deserves the title “Queen of Soul”, it must be sister Aretha Franklin. Rooted in a gospel tradition that was to inform her soul-charged sound, Aretha’s impact on pop music was profound. Hits as ‘Respect’, ‘Chain of Fools’, ‘I Say A Little Prayer’ and ‘Think’ made her a worldwide star. Not many artists have consistently made such brilliant music over more than 4 decades. “Soul to me is a feeling,” Aretha Franklin once told an interviewer. “It’s all about the emotion, the way it affects people.”

Soul diva Aretha Franklin was also the voice of a Coke radio commercial in 1967. A year later, she appeared in this Coca-Cola magazine ad: “Aretha comes on for Coca-Cola”.

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