Coca-Cola Art: Relax with the Pause that Refreshes

Over the years, the Coca-Cola Company has had many slogans in their advertising campaigns, inviting people to take a moment off from their hasty activity: 1924 – “Pause and Refresh Yourself”; 1926 – “Stop at the Red Sign”; 1927 – “Around the Corner from Anywhere. At the Little Red Sign”; 1929 – “The Pause that Refreshes”; 1941 – “A Stop That Belongs On Your Daily Timetable”; 1947 – “Relax With The Pause That Refreshes”…

Today, more than ever, we lead fast paced lives and don’t take a break as often as we should. We continue to work over lunch time to finish a presentation or take some deadline work with us on our weekends or vacation. There’s always something that keeps us going.
But even in these hectic times, we still feel the need to take some quality time off. A pause is the ideal time to spend time with the people you love, to go outside and discover the beauty of nature, hang out with friends, watch the waves at the beach, have an ice-cold Coca-Cola, tell and listen to stories, take a long run in the park, light some incense, go to bed with a nice book or movie, listen to our favorite music, lay down and close our eyes. Enjoy & chill out!

Graphic artist Zoolo Boy came up with this design of a Coca-Cola traffic light. It doesn’t stop traffic, time or deadline stress, but it’s pretty cool. If you like the vector illustration, you can download the Illustrator eps file from the zoolo.net website.

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Coca-Cola Halloween – Trick or Treat?

Halloween’s origins date back to the ancient Celtic festival of Samhain. 2,000 years ago, Celts believed that on the night before their new year (November 1), the boundary between the worlds of the living and the dead became blurred and the ghosts of the dead returned to earth. During the Samhain celebration, the Celts wore costumes, typically consisting of animal heads and skins.

In Ireland, where Halloween originated, bonfires are lit as they were in the days of the Celts, and all over the country, children get dressed up in costumes and spend the evening “trick-or-treating” in their neighborhoods. After trick-or-treating, most people attend parties with neighbors and friends. At the parties, many games are played, including “snap-apple,” a game in which an apple on a string is tied to a doorframe or tree and players attempt to bite the hanging apple.

Today, Halloween, is still celebrated today in countries around the globe. In Mexico, Latin America, and Spain, All Souls’ Day, the third day of the three-day Hallowmas observance, is the most important part of the celebration for many people. In the UK and several other European countries, the US and Canada, Halloween, which was once a frightening and superstitious time of year, is celebrated with fun for all ages.

Perfect Harmony

Togetherness – feeling connected to your family and friends, a community and the planet is the first step to tear down the barriers between cultures.
Deep down inside, we are all social creatures who find our greatest fulfillment and happiness when we are connected in positive ways to the people that surrounds us. Perhaps this is our real goal: to feel good about our lives and share this feeling of happiness with others.

In the 21st century global community, lives all over the planet intertwine more than ever through communication technology and the travel democracy. If nowadays generation is taught that our interpersonal, cultural differences are a rich heritage, a tribute to the unique character of our species, they will enthusiastically embrace diversity.

In many ways, we could say that ‘Coca-Cola’ has always embraced this idea: make the world a little bit better by passing on happiness by building understanding of and appreciation for the differences in human beliefs and cultures. By fostering the sense that, in the most profound way, we are all one family, the human family.

No wonder that ‘Coca-Cola’’s ‘Hilltop’ spot was one of the most successful TVCs ever produced. Its huge success can not be explained simply because the images were appealing and the tune catchy, but because the message taps into a profound, human longing for community.

Here you can see the original Coca-Cola Hilltop commercial: I’d like to teach the world to sing.

 


Hilltop – Coke Art Remix by Pixecute


Hilltop – Coke Art Remix by 013a

*** HILLTOP – BEHIND THE SCENES***

* Hilltop” is the first historical ad ever to be restored in High Definition (HD). It can still be viewed by the public as it was donated to the Library of Congress in Washington DC in 2000.

* The international cast included actors from more than 20 countries.

* The opening scene was shot at a horse racetrack outside of Rome forcing unusual camera angles during the opening scene as the director tried to avoid having telephone wires in the background of the shots; the rest of the commercial was shot on the hilltop.

* Within 10 days of the U.S. release of “Hilltop,” The Coca-Cola Company received 10,000 letters from consumers thanking the Company for the message in the ad. Consumers also called television stations asking when the commercial was scheduled to air.

* The song “I’d Like to Buy the World a Coke” was written in less than 24 hours.

* The cast did not actualy sing “I’d Like to Buy the World a Coke,” but rather lip-synced to a New Seekers recording.

* “I’d Like to Teach the World to Sing” has been recorded and released more than 75 times since 1971. It’s most recent appearance on the top 40 charts was in a song performed by British tribute band No Way Sis’ in 1998. Four years earlier, Oasis used the song as inspiration for their hitsingle “Shakermaker”.

Source: The Coca-Cola Press Center

The Beautiful Game

We all speak football. Not only it’s the world’s favorite spectator sport but it’s also played by millions of people of all ages, skill levels and genders all over the world. Football’s universality is its simplicity, the fact that the game can be played anywhere with anything. Urban children kick the can on concrete and rural kids kick a rag wrapped around a rag wrapped around a rag, barefoot, on dirt.
Next summer, Euro 2008 will take place in Austria and Switzerland. As the qualifying matches are going into a final stage, we will soon know the 16 teams that will join the host countries.
To quote the book “Soccer and Its Rules”: “Are you ready? Ready to cheer the players to victory, marvel at their fitness, speed, and skills, urging them to win every tackle for the ball, ready to explode at a powerful shot? Ready for the excitement of flying wingers, overlapping backs, curling corners, slick one-two passing and goals scored with panache? Ready for another moment in a fantasy world?”
“Yes! We are ready!! And so are Pixecute and Creative XL who remixed some vintage ‘Coca-Cola’ football ads. A true tribute to the sport that unites us all…


Vintage Coca-Cola Football Ads


‘Coca-Cola’ Remix by Creative XL


‘Coca-Cola’ Remix by Pixecute

Forever Friends

“Coca-Cola’, the worldwide symbol of friendship”, “The pause that brings friends together”. Capturing the spirit of friendship, togetherness and love has always been part of ‘Coca-Cola’. When ice-cold ‘Coca-Cola’ appears, friendship enters the picture. A lot of the Coke advertisements focus on this warm moments.

Friends. They inspire you to be the best you can be, make a difference in your life, offer support, raise your spirit, understand you…
Friendship is the strangest but greatest thing in the world. You could spend hours with your friends doing nothing at all and it can be the best time of your life, just because it was with them. Life is partly what we make it, and partly what it is made by our friends.

Over tinkling glasses, minds meet and hearts get closer together. In virtually every corner of the globe, generations of families, friends and neighbors join together to enjoy a Coke.

Who’s That Girl?

Is she a Victorian pin-up, a girl next-door, a movie star, a party hostess, a factory worker or a swimsuit beauty? Her demeanor is radiant, vivacious and breezy. She exudes youthful energy and appears picture perfect wherever she goes, dressed up in the latest fashion.

When ‘Coca-Cola’ started in the 1890s portraying these independent women, it was still a uncongenial time for a girl with big ideas. Women were discouraged from thinking beyond household drudgery, and derided if they distinguished themselves. From these early days, ‘Coca-Cola’ has used the girl portraits in unique ways, always running miles ahead of the times. ‘Coca-Cola’ encouraged and inspired women to live their lives to the fullest and share life experiences.

Far away from the proper etiquette, the ‘Coca-Cola’ girl spreads her wings, chooses hobbies of the modern age and makes a lot of fun. She is traveling, sporting, sunbathing, inviting her friends over, flirting…
From the portraits of cheerleaders at the soda fountain to the ones of iconic actresses and women in flight suits: as a symbol of women’s emancipation, it could hardly be bettered.

The Coca-Cola Girls keep inspiring nowadays artists. Here you can see some vintage Coke ads and the Remix versions.


‘Coca-Cola’ Remix version by Fung Wee Lim


‘Coca-Cola’ Remix by Creative XL


‘Coca-Cola’ Remix Creative XL & RockAndRoll Agency

An Iconic Brand

Somewhere along a road, a billboard bears the image of a silhouetted bottle on its side with the caption: “Quick. Name a soft drink.” The image reveals the iconic nature of the soft drink that fills the famous contoured bottle. The answer is unmistakably ‘Coca-Cola’!

In a special issue of Beverage World magazine, commemorating Coke’s 100th anniversary, the author described ‘Coca-Cola’ as “a product born of a solid idea, nurtured with creative thinking and bold decision-making.”
From the very beginning ‘Coca-Cola’ advertisements consisted of slice-of-life images showing the most diverse kind of people enjoying ‘their Coke’.


Different ‘Coca-Cola’ ads starring everyday people…


The ‘Coca-Cola’ Remix by Pixecute