The Pop in Nu Pop Culture: A New Art Generation Inspired by Coca-Cola

More than 45 years ago, artists such as Robert Rauschenberg, Mel Ramos and Andy Warhol started to use images of the Coca-Cola bottles or cans to create their pop art. The embrace of popular consumer goods such as Coca-Cola by these iconic artists had a great influence on pop culture, broke aesthetic barriers and touched a deep cultural nerve.

Today, a new generation of artists eager to focus on Coca-Cola’s artistic aura. Using centuries-old techniques as drawing and painting or state-of-the-art Photoshop or Illustrator skills (and sometimes a mix of old & new), they transform Coke’s iconic visual elements into original and captivating works of art.

“Coca-Colored” (detail) by Kofi Ansah aka De Godson (Italy/UK)

Kofi is a 19 year old artist with a goal and determination. He is originally from Ghana but has spent most of his life in Europe. His main residence is in Milan, but currently Kofi is studying 3D Animation at Ravensbourne College of Design & Communication, London. Kofi is also the webmaster and driving force of DigitalFlow, a dedicated site for young graphic talent.
http://degodson.com/

“Coca-Cola” illustration by Issam 991, Morocco

“Koi Cola” by Orticanoodles, Italy

Orticanoodles is a street artist from Milan, famous for his stencil art. Orticanoodles is making a name for himself since 2005, filling the city with his spray & brush images. The koi carps quickly became his signature design, being so colourful and suitable for different pictorial treatments.
http://www.orticanoodles.com/

“Diet Coca-Cola” by TrashCandy, Israel

“Coca-Cola Can” by MKitos, Portugal

“Coca-Cola Cup” by Kasia H4waiian, Poland

“Coca-Cola Can” by Thomas Pwgy, Romania

“Invisible Lines” by Hannouska (Hannah Maité), France

“This is a painting İ made to illustrate the invisible lines between the body and it’s environment. So as you can see, there are differents objects that appear thanks to the lines. Everything is connected to each other. Do you see the fox?”

“Feel the Love” by Go Green, Canada

“Coke, Cake & Cream” by Aya Takagi, UK
Sweet, sour, yummy and melting sensation expressed through delicious syrupy and rich, fresh and fruity colours in dynamic shapes and images. Screenprint with aquascreen ink on paper.

Aya Takagi was born in Tokyo in 1984. She graduated from University of Canterbury, School of Fine Arts with BFA Printmaking in 2006. She is continuing her study in fine art at University of Canterbury in the BFA Honors Programme this year. She uses silkscreen as her main printing method, since her interest in printmaking was influenced by Pop Artists such as Andy Warhol and Robert Rauschenberg.

“Cherry Coke” by Schimpansen

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Remix Art Gallery

For the Coke Side of Life Remix Art Gallery, RockAndRoll Agency creatively managed 15 artists/agencies/collectives from around the world: Idokungfoo, Japan // Vault49, USA // Caos CC, Spain // Adhemas, Brazil // 013a, Romania // Creative XL, India // Extraverage, Hungary // Buro Destruct, Swiss // Mienandi, Senegal // The Designers Republic, UK // Rex (South Africa) // Todd Alan Breland (USA) // Spinbalon, Venezuela // Pixecute, Indonesia // Armchair & Josh Boston, USA // Fung Wee Lim, Canada.
Here you can see their artworks exposed on the SouthBank, London, UK.

The work of the Remix artists reflects various styles, personalities and cultures and the project shows how vibrantly creative the collaboration of a design network can be.
The diverse backgrounds of the contributing artists have resulted in a multifaceted world of imagery that draws its freshness from the mixture of approaches. Their mission is to spread an optimistic look at the world and help people realize how contagious happiness is. By combining iconic Coca-Cola images with up-to-date illustration techniques and styles, the artists have given rise to a progressive style of visual expression.

Designed within the “Coke Side of Life” concept and format, the Remix artworks are colorful explosions of positive thinking.
The experimental, playful and humorous collages of historical Coca-Cola milestone images are a true tribute to the brands unique and undying creative spirit.

Photography by RWDave, Russell+, Slimmer_Jimmer, Simpson_eh, Bergs Eye View, Hallywoods, Owizard (Flickr). All Rights Reserved.

ABOUT ROCKANDROLL AGENCY

RockAndRoll Agency is a full-cycle communication agency offering marketing services, strategic development and art direction. RockAndRoll Agency was founded in 2003 by Jean-Philippe Noterman and Wouter De Coster. Jean-Philippe studied philosophy/anthropology, Wouter has a background as fashion designer. Before starting RockAndRoll Agency, they worked already together for 5 years in the publishing and communication business.

RockAndRoll Agency has worked for clients as various as The Coca-Cola Group, Nokia, Levi’s, Tommy Hilfiger, Schott NY, Motorola, Hugo Boss Fragrances…
RockAndRoll Agency is dedicated to the production of visual identity design, graphic animation and websites. As art buyers and curators, RRA is always looking for artists with strong ideas and an individual voice.