Coca-Cola Retro Lounge: The Art of Chillin’

With the “Coke Side of Life campaign, Coca-Cola proves once again to be in tune with the world’s most current trends in visual arts, design, motion graphics, lifestyle, music & nightlife. Thanks to the company’s amazing efforts (bar & club activations, venue branding, VJ-sets, the limited aluminum Coke M5 & WE8 bottles series, …), Coca-Cola is now an important ingredient in nightlife all over the world.

In nightlife, it’s all about the vibes, about being a trendsetter amongst the cool, about being seen in the limelight. Dress, dance, dare – go wild! But sometimes, it’s cool just to “chill”.
Since the late ‘90s, long working hours and hectic lifestyles have generated a huge boom in lounge & chill places: trendy bars, clubs or restaurants with a relaxed atmosphere, glamorous and luxurious interior design and a large selection of food & drinks.

Another cool aspect of the lounge trend is the diversity of the music. Lounge tunes have the soul of jazz, the sexiness of funk, elements of early house music, all mixed with today’s electronic symphony of sounds. Successful lounge cd-series as Hotel Costes, Buddha Bar, Sinners Lounge, Cafe Del Mar, Supperclub, Hed Kandi Chilled, Cafe Ibiza or Bargroove have sold million of copies. And the trend is far from being over. Every week, there’s another grand opening somewhere of a fabulous lounge bar, club or restaurant – the last one even more spectacular than the one before.

Actually, there is nothing really new here. The term “lounge” dates back to the 16th century (in the sense of “a place of relaxation”) and in the 19th century ‘lounging’ became very popular. Ok, the places weren’t exactly designed by Stephane Dupoux or Karim Rashid but they served hot tea, poured some cool drinks and there was some nice music, too. The type of music played in this kind of waiting rooms and cocktail bars was the lounge music of those days, oldies-but-goldies piano tunes – often with a touch of Swing.
Prohibition forced the consumption of alcohol into private clubs and gave birth to an entirely new culture of secret underground lounges.

The late Fifties and the swinging Sixties were the golden age of “lounging”. People wanted a break from their 9-to-5 stress and the gastronomical wasteland of the TV dinner, so they escaped to their favorite lounge and lead an imagined glamorous & libertine lifestyle in their oasis of choice, even if it was only for a couple of hours.
While some of the lounge music was truly slow, there was lot of uptempo too: music from movies or TV shows, and various exotic genres such as Bossa Nova, Cha-Cha-Cha & Mambo. Lounges became popular sites for socializing and spending a lazy afternoon or evening out.

In the late 1980’s, a lounge revival takes off. US bars & clubs are decorated with tiki masks, fish nets, palms & other kitsch & camp goodies. TV’s are stacked on top of each other like modern totem poles, each screen silently showing fifties lounge heroes as Sinatra (Frank or Nancy), Dean Martin, Sammy Davis Jr., Tony Bennett, Sam Butera, Wayne Newton & Co. Las Vegas classics flow smoothly through jazz standards & exotic grooves.

Halfway the Nineties, Europe took over and set new trends. The current way of bundling music with design can be traced back to Paris, with the debuts of the original Buddha Bar and Hôtel Costes. The rest of the world would follow fast…

Lounges have changed a lot from the Fifties to the present. Every lounge is different, but every lounge creates its own sense of lounge-ness. To cite marketing expert Shane Keller: “It’s a way of being. It is about flowing through life just like the music flows and floats into our feelings and emotions. It is about being with your friends and sharing moments of pleasure”.

The artworks to illustrate this post are “Nightlife Remixes” by “Coke Art Gallery” of vintage Coca-Cola advertising (1920-1960).
All Rights Reserved. © The Coca-Cola Company.

Alvin Richard, A Celebration of Realism

Alvin Richard is a self-taught classical-modern painter, with the hand & the eye of an old master. His exceptional “Realist” paintings are the product of natural artistic talent and heartfelt passion.
Living in New Brunswick, Canada, Richard is working full-time as a registered nurse and moonlighting as an artist. He has been painting with acrylics for more than 20 years. Richard’s work includes still lifes, street scenes and figure studies.

Corner Store no. 2

Acrylic polymer emulsion on gessoed hardboard, 6 x 6″
“In July 2007, we spent a getaway week-end in Halifax, NS. Early that Sunday morning, I left the hotel for a run around Point Pleasant Park when I passed in front of this corner store at the other end of Barrington Street that was appropriately name Olympic Confectionery. It still surprises me that these type of corner store facade still exist today. Hopefully when the time has come, these will be restored instead of replaced.”

Pop Tent

Acrylic polymer emulsion on gessoed MDF, 18 x 18″
“One thing that wakes you up in the morning when you are camping, is the bright sun. On one of those morning, I realized that the inside of a tent might be an unusual setting for a still life. Fast forward…. Jean-Luc, our then 11 year old son and I, had done some backyard camping and the tent was still up on the lawn, when I did this study.
My fascination with this subject is how the light filters through these bright colored drinks and become illuminated, almost as if they have their own power source.”

Empties

Acrylic polymer emulsion on gessoed hardboard, 6 x 6″
“The Coca-Cola bottle is one of the most recognized commercial products, both for it’s famous logo created by the inventor’s bookkeeper, Frank Mason Robinson in 1885, and for it’s equally famous contour bottle of greenish tint glass. I have realized that the empty version is much more suitable to paint. There are areas that sparkles like tiny emeralds in the light.”

Are we there yet?

Acrylic polymer emulsion on gessoed hardboard, 14 x 20″

You can find more about Alvin Richard’s credo of art & life on his personal blog.

Siggi Eggertsson, the Jigsaw Puzzle Impressionist

Siggi Eggertsson is a young graphic designer/illustrator, with already a huge amount of work under his belt.
Born in Akureyri, a small town on the north coast of Iceland in 1984, Eggertsson was raised by his mother, who is also an artist. When Siggi was 15 years old, he started to “fool around” with design programs, making posters for music concerts and art exhibitions.
To quote Lou Reed & John Cale (from their Andy Warhol tribute “Songs for Drella”): “When you’re growing up in a small town/You know that you want to get out”. There was indeed no Picasso or Michelangelo coming from Akureyri, so when Eggertsson was 18 he was getting a bit bored and applied for the Graphic Design Dept. of the Iceland Academy of the Arts. He got accepted, so he moved to Reykjavík.
To broad his horizons, Siggi did an internship at the New York design studio Karlssonwilker, lived and worked in Berlin before ending up in London.
Eggertsson quickly started to make a name for himself in international design, art and media circles. In 2006, Print magazine ranked him as one of the 20 most promising designers under 30 years old. His works have also been featured in many books and magazines as Computer Arts, Clark and Dazed & Confused.

Eggertsson’s influences are varied and eclectic, from ancient Viking, Egyptian and Roman art, classical painters like Matisse, Legér and Picasso to the current music scene. He also feels inspired by people as Stefan Sagmeister, Peter Saville, Robbie Williams and Vincent Gallo – the way they think, their lifestyles and their approaches to creativity.

Siggi had the luck to do projects for bands as Zoot Woman, The Delays, Gnarls Barkley, … and open-minded brands as H&M, Nike and Stüssy. Still he feels that his self-initiated work is more important than anything else. It’s where he can experiment and push his style in new directions.
During his stay in Berlin, he created his own version of the cityscape in true Impressionist tradition but instead of taking a canvas outside, he created his artwork directly on his computer.

Eggertsson has a very simple yet very original and recognizable style. He begins an illustration with a sketch on grid paper, and adds abstraction and color later, fusing linear into pixilated shapes. His muted take on geometric & symmetric shapes and curving lines results in impressionistic jigsaw puzzles. Very ‘fresh’ and ‘now’, glorious pop art for the years 2000. “It’s still developing and I’m really interested in how far I can take the style,” he tells. We’re curious & looking forward to see his new work and projects.

Berlin, En Plein Air
“I’ve drawn this image on top of a 12 floor building in Friedrichshain. The battery in my computer does not last for ever, so I had to do it in several turns. I used Illustrator while I was drawing the image, and the colouring was done afterwards in Photoshop. This is an ongoing project”.

Patchwork Quilt
“This is a quilt I made for my graduation project in The Iceland Academy of the Arts. It’s based on my childhood memories and it’s made out of 10.000 pieces”.

Polar Bear & Tiger

Peter & the Wolf
“An illustration for one of my favorite children stories”.

Poster for Zoot Woman

Album Cover & Concert Poster for Gnarls Barkley

Coke Side of Life Posters: Op Art, Pop Art, Minimalism & Surrealism

Eggertsson did 4 posters for Coca-Cola (through Armchair Media). “I was playing with color and shape. Later I realized that each poster is similar to an art movement. The first one is Pop Art, the second one refers to Minimalism, third one is kind of Surrealist and the last one Op Art.”

You can see more of Eggertson’s art on his Vanillusaft website.

Rubens LP, Drawings from the Soul

Brazilian-born Rubens LP remembers spending hours as a child drawing comic heroes like Wolverine, Superman, Batman and the X-men with his father. But even though he stopped drawing for a number of years after that, somehow that passion never left him, and by the time he was in college he was drawing all the time.
Exhibitions of Dali, Picasso, Miró and the Brazilian artist Aldemir Martins also made a strong impression on him. One glance at his works show that despite its contemporary outlook, there’s a traditional heart beating within.

For Rubens LP, creating artwork is about inspiring people, and true art has a unique kind of beauty. It’s never about the money, but it’s always about being true to yourself.
LP also loves to read, and feels he’s discovering the world through studying philosophy, socialism and religion. Perhaps tellingly, he explains: ” I don’t draw with my mind; I draw with the soul. And everything inspires my soul. Everything”.

Rubens LP’s clients include Smart, Brazilian model and actress Alinne Moraes, Absolut Vodka, Simyo, Borgata and Sony Ericsson. Here you can see the artworks Rubens LP designed for a Coca-Cola & MTV Brasil project.


Illustration for MTV Magazine


Billboard for Borgata Casino

You can check out more of the LP’s wonderful graphics on his personal website and on Fluxus Central, a portfolio of his commercial works.

Coca-Cola = A Soda Pop, a Strong Idea, Part of Global Economies & Cultures, a Trusted Friend, a Personal Brand

Dan Schawbel posted this very interesting interview with Jerry Wilson, senior vice president at The Coca-Cola Company on his Personal Branding blog.
As an executive for the N°1 brand in the world, Wilson shares his vision about brand development and personal branding.

“Coca-Cola personifies authenticity, life’s simple pleasures and optimism. We learned many years ago, during the New Coke launch, that our brand Coca-Cola is actually “owned” by our consumers all around the world, not the corporation”. Jerry Wilson

Wilson joined The Coca-Cola Company in 1988. His background includes general management, brand marketing, strategic planning, customer management and people development.
Recently, Jerry wrote a book called “Managing Brand You: 7 Steps to Creating Your Most Successful Self.”

Coca-Cola Soundwave, the Ultimate Music Festival Journey

The love affair between Coca-Cola and music started 50 years ago, and since that day music has become an integral part of Coca-Cola’s DNA. Today, Coca-Cola is the sponsor of many music festivals worldwide.

In 2005, Coca-Cola launched Soundwave, an international program that celebrates music, travel and the thrill of new experiences. At the heart of Coca-Cola Soundwave was the spectacular Coca-Cola SoundWave Express, transporting hundreds of Coke prize winners to one of 7 music festivals and giving them the time of their lives. For these lucky ones, Coca-Cola opened the door to the magic world of some of Europe’s best festivals and mapped the route for the ultimate music festival journey.

Here you can see photos and original artworks of the Coca-Cola Soundwave Express. The festival train was specially designed to bring young people together from all-over Europe to share in the exciting discovery of new music.

The Coca-Cola train was made up of nine different entertainment and passenger carriages, including the Live Music Carriage (for lovers of a good rock&roll concert), the Dance Club carriage (a real club experience, complete with DJ booth, dance area and lighting effects), the Rhythm Lounge (for people looking to exercise their own musical talents, complete with bongo drums and other instruments) and the Chill Out Carriage, offering laid back beats and grooves, and a mellow mood.

If Bob Marley was still alive today, he would have loved to play on Chiemsee Reggae Summer, one of the biggest and best reggae festivals in Europe. The festival is located at the Chiemsee lake and offers 3 days of live reggae and top sound systems. The only think that was a bit missing for the last editions was the sun, so the organisers decided to move the festival to August. Hopefully the sun will shine in Bavaria like it does in Jamaica!
Website: www.chiemsee-reggae.de

15 years ago some Dutch friends decided to organize a small party festival, full of dance, love and happiness. Their “Dance Valley” festival, situated in Spaarnwoude (near Amsterdam) quickly became known as “the Woodstock of Dance”. Dance Valley is known for its open-mindness and programs each year the biggest names and upcoming talents of dance, trance, techno and experimental electronic music. Website: www.dancevalley.nl

Eurockeennes de Belfort is one of the longest running festivals in France (since 1989) but always presents a fresh line up of cutting edge artists. Thanks to the Eurockeennes commitment to musical diversity, festival-goers have a great opportunity to discover new sounds and musical genres. Website: www.eurockeennes.fr

Festival Internacional de Benicàssim, known among festival lovers as simply FIB, is a week long whirlwind centered around rock, pop, world music and electronica music that creates a level of excitement that you will never forget. Situated between the hills on the Costa Azahar and Benicàssim beach, FIB’s multiple stages play host to over 130 artists. Besides music, FIB offers also short films, fashion, art, dance & theatre. Website: www.fiberfib.com

In just 5 short years, Rock ‘n Coke, has succeeded in becoming one of the Europe’s most-anticipated music festivals. Turkey’s biggest open-air music festival has gained a sterling reputation for presenting an eclectic selection of the biggest names in rock, pop and alternative music. Rock ‘n Coke did not take place in 2008, but the organizers already promised to come up with a smashing edition in 2009. Website: www.rockncoke.com

COCA-COLA SOUNDWAVE TOUR 2005

* Coca-Cola SoundWave – Stockholm, Sweden. Headliner: Avril Lavigne.
* Eurockéennes – Belfort, France. Headliners: Chemical Brothers, Kraftwerk, Royksopp, Nine Inch Nails, Sonic Youth, Queens of Stone Age and Garbage.
* Dance Valley – near Amsterdam, The Netherlands. Headliners: Deep Dish, Paul van Dyk, Seb Fontaine, Carl Cox, Sasha, Nick Warren, Deep Dish, Paul van Dyk and Seb Fontaine.
* Festival Internacional de Benicàssim (FIB) – near Valencia, Spain. Headliners: Oasis, Milo, Keane, Underworld, Basement Jaxx, Nick Cave & The Bad Seeds and Kasabian.
* Chiemsee Reggae Summer – Chiemsee, Germany. Headliners: Jimmy Cliff, the I- Three featuring Rita Marley, Afrika Bambaataa.
* Coke Soundwave Mykonos – Mykonos, Greece. Headliner: Anna Vissi.
* Rock’n Coke – near Istanbul, Turkey. Headliners: The Cure, Offspring and Korn.

For the Coca-Cola Soundwave project, RockAndRoll Agency designed and vectorized over 400 artworks (train graphics, packaging and POS), over 2700 sqm in total!
Brand manager Coca-Cola: Umut Özaydinli, Global Music Marketing Manager.

Exclusive Coca-Cola Music Wallpapers

Download here exclusive Coca-Cola Art wallpapers.

To use this free Coca-Cola Art wallpaper:
1. Download the full size by clicking on the link under the image. If you want the wallpaper in standard 1024×768 format, you can also drag and drop the image to your desktop.
2. Extract the zip file you downloaded.
3. Double-click on the jpg (wallpaper image) in the desired format (800×600, 1024×768 or 1280×960).
4. Click on the right mouse button. A window will pop up. Scroll down and click the option “Set As Wallpaper”
6. The wallpaper is now installed on your desktop. Enjoy!

Please read our Terms of Use before you download any wallpapers from this Coca-Cola Art site.

http://www.popandroll.com/Coca-Cola_Soundwave1.zip

http://www.popandroll.com/Coca-Cola_Soundwave2.zip

http://www.popandroll.com/Coca-Cola_Soundwave3.zip

http://www.popandroll.com/Coca-Cola-Art_Music1.zip

http://www.popandroll.com/Coca-Cola_Soundwave4.zip

http://www.popandroll.com/Coca-Cola_Soundwave5.zip

http://www.popandroll.com/Coca-Cola_Soundwave6.zip

http://www.popandroll.com/Coca-Cola_Soundwave7.zip

http://www.popandroll.com/Coca-Cola_Soundwave11.zip

http://www.popandroll.com/Coca-Cola_Soundwave8.zip

http://www.popandroll.com/Coca-Cola_Soundwave9.zip

http://www.popandroll.com/Coca-Cola_Soundwave10.zip

http://www.popandroll.com/Coca-Cola_Soundwave12.zip

Design of the Coca-Cola Music artworks by RockAndRoll Agency (2004-2006). Creative Director: Wouter De Coster. Managing Director: Jean-Philippe Noterman.
Brand team Coca-Cola: Umut Özaydinli, Global Music Marketing Manager / Nastia Orkina, EU Marketing Manager / Lee Anne Hilsabeck, Design Director Creative Excellence.

These free Coca-Cola music wallpapers (all illustrations, artworks, graphic designs, images, pictures and photos) are for personal use only. They may not be redistributed, offered for sale, included on CDs, or used for printed material.

“Coca-Cola” ®, “Coke” ®, the “Dynamic Ribbon Device” ® and the design of the “Coca-Cola Contour Bottle” ® are registered trademarks of The Coca-Cola Company. © The Coca-Cola Company, 2008 – All rights reserved.