The Pop in Nu Pop Culture: A New Art Generation Inspired by Coca-Cola

More than 45 years ago, artists such as Robert Rauschenberg, Mel Ramos and Andy Warhol started to use images of the Coca-Cola bottles or cans to create their pop art. The embrace of popular consumer goods such as Coca-Cola by these iconic artists had a great influence on pop culture, broke aesthetic barriers and touched a deep cultural nerve.

Today, a new generation of artists eager to focus on Coca-Cola’s artistic aura. Using centuries-old techniques as drawing and painting or state-of-the-art Photoshop or Illustrator skills (and sometimes a mix of old & new), they transform Coke’s iconic visual elements into original and captivating works of art.

“Coca-Colored” (detail) by Kofi Ansah aka De Godson (Italy/UK)

Kofi is a 19 year old artist with a goal and determination. He is originally from Ghana but has spent most of his life in Europe. His main residence is in Milan, but currently Kofi is studying 3D Animation at Ravensbourne College of Design & Communication, London. Kofi is also the webmaster and driving force of DigitalFlow, a dedicated site for young graphic talent.
http://degodson.com/

“Coca-Cola” illustration by Issam 991, Morocco

“Koi Cola” by Orticanoodles, Italy

Orticanoodles is a street artist from Milan, famous for his stencil art. Orticanoodles is making a name for himself since 2005, filling the city with his spray & brush images. The koi carps quickly became his signature design, being so colourful and suitable for different pictorial treatments.
http://www.orticanoodles.com/

“Diet Coca-Cola” by TrashCandy, Israel

“Coca-Cola Can” by MKitos, Portugal

“Coca-Cola Cup” by Kasia H4waiian, Poland

“Coca-Cola Can” by Thomas Pwgy, Romania

“Invisible Lines” by Hannouska (Hannah Maité), France

“This is a painting İ made to illustrate the invisible lines between the body and it’s environment. So as you can see, there are differents objects that appear thanks to the lines. Everything is connected to each other. Do you see the fox?”

“Feel the Love” by Go Green, Canada

“Coke, Cake & Cream” by Aya Takagi, UK
Sweet, sour, yummy and melting sensation expressed through delicious syrupy and rich, fresh and fruity colours in dynamic shapes and images. Screenprint with aquascreen ink on paper.

Aya Takagi was born in Tokyo in 1984. She graduated from University of Canterbury, School of Fine Arts with BFA Printmaking in 2006. She is continuing her study in fine art at University of Canterbury in the BFA Honors Programme this year. She uses silkscreen as her main printing method, since her interest in printmaking was influenced by Pop Artists such as Andy Warhol and Robert Rauschenberg.

“Cherry Coke” by Schimpansen

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Coca-Cola Meets James Bond: Coke Zero’s “Quantum of Solace” TV & Cinema Ad

“Bond, James Bond.” These are familiar words to several generations of thrill seeking movie lovers. It has now been over 55 years since Sir Ian Fleming introduced his master spy to the world.

Today, everyone knows James Bond; Agent 007 is so embedded in our cultural landscape that nearly anyone seems to have a favorite “Bond moment”.

The man on Her Majesty’s Secret Service has been played by iconic actors such as Sean Connery, Roger Moore, Timothy Dalton and Pierce Brosnan. Most recently, Daniel Craig was casted as the best known and yet still enigmatic super spy.

November 2008 will see the launch of the 22nd Bond movie, 007’s brand new adventure “Quantum of Solace”.
For “Quantum of Solace”, James Bond teams up with Coca-Cola Zero. This is the first global promotional partnership for Coke Zero since its successful launch in 2005.
To promote this unique partnership, The Coca-Cola Company rolls out a fully integrated marketing campaign across 40 markets to support the partnership including print and outdoor advertising as well as retail, packaging and in-cinema activations.
Wieden + Kennedy, Coca-Cola’s global advertising agency, also created a high-impact TV/Cinema spot to support the partnership.

Here you can see the “Coca-Cola Zero & James Bond” video:

The “James Bond meets Coca-Cola Zero” commercial begins with a nod to the familiar gun barrel sequence that traditionally opens every James Bond film, with Bond as a silhouette walking through a barren landscape. As Bond approaches a mysterious woman in order to retrieve the bottle of Coca-Cola Zero she holds in her hand, the earth cracks beneath their feet and the bottle is tossed into the air. The bottle and silhouettes, evocative of the famous Bond girls, swirl across the screen with images of bubbles and the bottle lands back in the women’s hand as she races off in a sports car.

A chase ensues and the sports cars crisscross the landscape forming the familiar contour Coca-Cola bottle shape. Bond next overpowers several villains in an attempt to reach the girl and achieve his goal of recovering the Coke Zero bottle.
The “Coca-Cola Zero Zero Seven” commercial also features an instrumental version of “Another Way to Die”, the Bond theme song by White Stripes frontman Jack White and R&B/pop goddess Alicia Keys.

“By incorporating the traditional visual elements of a Bond film (the trademark silhouettes, the sophisticated Bond girls and the high-energy action) we are able to engage with our core target audience in a way that resonates with them,” tells Derk Hendriksen, global brand director for Coca-Cola Zero. “We are very excited to be a part of this highly anticipated movie. Coke Zero and Bond share a global fan base and edgy personality, making this the perfect partnership.”

96k, The Digital Collage Master


Poster for Coca-Cola China

Liu Zheng aka 96k was born in a Chinese port city. The mix of different foreign cultures deeply influenced his childhood, and soon Liu became fascinated by exotic and traditional arts. In his teens, Liu was also trained to become an excellent professional sprinter, but due to injuries he had to quit and now he focuses all his energy for his art and design.
After graduation from university, Liu Zheng moved to Beijing, where he created 96k™ Creative Boutique, offering graphic design, motion graphics and web design.
96k’s working process is a mix of hand-made and digital. Liu scans images, adds illustrations, effects and typo and merges all elements together to eye-catching collages. His client portfolio include Nike, eBay, SonyEricsson, Motorola and Coca-Cola.

You can explore more of 96k’s fascinating universe on http://www.www.96k.com.cn