Coca-Cola Hungary – 40 Years of Happy Moments Expo

Forty years ago, Coca-Cola came to Hungary. In 1968, Coke was the first American product that made it through the Iron Curtain. To commemorate this occasion, Coca-Cola unfurled a collection of vintage pictures of “Happy Hungarians”.


“The purpose of our life is to be happy” – Dalai Lama


“Happiness in a bottle”


“Love is doing small things with great love” – Mother Teresa

Blow-up of the limited edition Coca-Cola Sziget Festival bottle, designed by the Hungarian artist Slow


Coca-Cola Art Bottles Installation


Coca-Cola Art Bottles Installation


Coca-Cola Art Bottles Installation


Coca-Cola Art Bottles Installation

Coca-Cola’s “Happy Moments” installation is part of the “Happiness Exhibition” by ARC Magazin. There are 62 original Happiness billboards and slogans plus 36 cultural posters; mind blowing work by Hungary’s most creative minds.

In 1846, the Hungarian poet Sándor Petőfi already came to the conclusion that the only happiness which is available to mankind is love: “The heart freezes if it doesn’t love”.
121 years later, John Lennon wrote “All you need is love”, a simple message to be understood by people from all over the globe.


One of the 62 billboards, showing Hungarians raising the flag of joy


This billboard reflects on the “stock market of life”


Things that make us happy (Boldogság is the Hungarian word for happiness)


Another “Happiness” billboard. A recent study shows that a smile motivated by real happiness is likely to inspire others to smile


A side exhibition showing a selection of this years cultural posters

You can visit the ARC Happiness Exhibition and Coca-Cola’s “40 Years of Happy Moments” expo at 56-osok Tere (just next to Heroes Square), Budapest, Hungary from August 28 -September 16, 2008. Entrance is free.

Advertisements

1 Comment

  1. Wonderful!!! 😀


Comments RSS TrackBack Identifier URI

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s