Live on the Coke Side of Life

A wise man once said that the simple ideas are the cleverest. “The Coke Side of Life” is all about a simple idea, really. Drinking a Coke makes people happy. It tastes good. And it’s an invitation to “live on the positive side of life.” That’s the message behind ‘The Coke Side of Life,’ Coca-Cola’s global campaign that launched in 2006.

Coca-Cola has always been at its best when it reflects the simple, optimistic moments in life. The Coke Side of Life recognises that the most universal experiences are those where Coca-Cola is refreshingly honest and uplifting.

The Coke Side of Life campaign invites people to create their own positive reality, to be spontaneous, listen to their hearts and live in full colour.

Welcome to the Coke side of life. Willkommen auf der Coca-Cola-Seite des Lebens. Bem-vindo ao lado Coca-Cola da vida. Benvenuto sul lato Coca-Cola della vita. Hayat›n Coca Cola taraf›na hoflgeldiniz. Bienvenue côté Coca.

Welcome to this story of positivity. Keep your eyes wide open, so you don’t miss the show. Because it’s all about perspective, the way you look at things. Seeing the glass never half empty but always half full. Hoping for the best, never expecting the worst. See both sides of the story and chose the happy ending.

Live on the Coke side of life. Leb auf der Coca-Cola-Seite des Lebens. Viva no lado Coca-Cola da vida. Prendi il lato Coca-Cola della vita. Hayat›n Coca Cola taraf›nda yafla. Prenez la vie côté Coca.

Pick up your Coca-Cola bottle like a happiness requester. There’s no such thing as a debt for all the smiles you’ve been spending. Pick up the phone when optimism rings, take every no and replace it with a big Yesss!

Walk on the Coke side of life. Geh auf der Coca-Cola-Seite des Lebens. Caminhe pelo lado Coca–Cola da vida. Fai due passi sul lato Coca-Cola della vita. Hayat›n Coca Cola taraf›nda yürü. Avancez côté Coca.

Doo, doo doo, doo doo, doo doo doo… Take a walk on the wildflower side. Look around & enjoy! Recharge your batteries for an effervescent mind. That’s bubbling, about to overflow. Happiness may not come from a bottle but those bubbles seem to act like a feel-good throttle on your mental motorbike, on your way to Zen. For all the kings and queens of the Coke Side, your smile is a crown!

4 Comments

  1. I’d like to know what is meant by living in the coke side of lefe

  2. […] was the campaign?.. “The Coke Side of Life” (2006). The colours. The message. The board. The […]


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