Live on the Coke Side of Life

A wise man once said that the simple ideas are the cleverest. “The Coke Side of Life” is all about a simple idea, really. Drinking a Coke makes people happy. It tastes good. And it’s an invitation to “live on the positive side of life.” That’s the message behind ‘The Coke Side of Life,’ Coca-Cola’s global campaign that launched in 2006.

Coca-Cola has always been at its best when it reflects the simple, optimistic moments in life. The Coke Side of Life recognises that the most universal experiences are those where Coca-Cola is refreshingly honest and uplifting.

The Coke Side of Life campaign invites people to create their own positive reality, to be spontaneous, listen to their hearts and live in full colour.

Welcome to the Coke side of life. Willkommen auf der Coca-Cola-Seite des Lebens. Bem-vindo ao lado Coca-Cola da vida. Benvenuto sul lato Coca-Cola della vita. Hayat›n Coca Cola taraf›na hoflgeldiniz. Bienvenue côté Coca.

Welcome to this story of positivity. Keep your eyes wide open, so you don’t miss the show. Because it’s all about perspective, the way you look at things. Seeing the glass never half empty but always half full. Hoping for the best, never expecting the worst. See both sides of the story and chose the happy ending.

Live on the Coke side of life. Leb auf der Coca-Cola-Seite des Lebens. Viva no lado Coca-Cola da vida. Prendi il lato Coca-Cola della vita. Hayat›n Coca Cola taraf›nda yafla. Prenez la vie côté Coca.

Pick up your Coca-Cola bottle like a happiness requester. There’s no such thing as a debt for all the smiles you’ve been spending. Pick up the phone when optimism rings, take every no and replace it with a big Yesss!

Walk on the Coke side of life. Geh auf der Coca-Cola-Seite des Lebens. Caminhe pelo lado Coca–Cola da vida. Fai due passi sul lato Coca-Cola della vita. Hayat›n Coca Cola taraf›nda yürü. Avancez côté Coca.

Doo, doo doo, doo doo, doo doo doo… Take a walk on the wildflower side. Look around & enjoy! Recharge your batteries for an effervescent mind. That’s bubbling, about to overflow. Happiness may not come from a bottle but those bubbles seem to act like a feel-good throttle on your mental motorbike, on your way to Zen. For all the kings and queens of the Coke Side, your smile is a crown!

Cokelore – Did You Know?

In 1886, Coca-Cola sold an average of 9 Cokes a day. That first year, Dr. Pemberton sold 25 gallons of syrup, shipped in bright red wooden kegs. Red has been a distinctive color associated with the No. 1 soft drink brand ever since. Thirty years later, in 1916, the company already sold a 6 million Cokes a day. In 1993 Coca-Cola exceeds 10 billion cases sold worldwide.

In the early days there was only 1 flavor offered in 1 city in 1 country, in the world. Today, The Coca-Cola Company bottles more than 500 products around the globe, including classic Coke, Coca-Cola Light, Fanta and Sprite. Coca-Cola products are served more than 705 million times every day, in 195 countries!

Coke owns the second-largest civilian truck fleet in the world, after US Postal Service.

Coca-Cola translated to Chinese means “To make mouth happy”.

In 1915, The Root Glass Company created the first version of the Coca-Cola Contour Bottle. The first version they created was to wide at the center, so it was slimmed to become what we know today as the Coca-Cola Contour Bottle. In 1977 the Coca-Cola Company patented the design of the Contour Bottle.

In 1917 Coca-Cola and the Coca-Cola script became known as the world’s most recognized brand. Today, about every second, 7000 Coca-Cola products are consumed!

In 1931, Haddon Sundblom introduced his version of Santa Claus who quickly became The Coca-Cola Santa we all know today.

Coca-Cola was the first beverage brand to give out coupons for a free item as an advertising technique. In 1927, Coca-Cola was first advertised on the radio. In 1950, Coca-Cola started advertising on television.

In 1934, Johnny Weissmuller, an Olympic champion swimmer and the actor who played Tarzan, and Maureen O’Sullivan, a famous actress of those days, appeared on a metal serving tray for Coca-Cola.

If all the Coca-Cola vending machines were stacked one on top of each other, the pile would be over 740 kilometer high.

Coke Side of Bangkok

Wonderful Coke Side of Life billboard in Bangkok, created by a Thai artist. In the artwork, you can see a temple and pagoda sparkling in the sun and some Tuk Tuk cars (3-wheeled motorcycles with a covered top and place for passengers). Bangkok, the City of Angels, is also known for its extraordinary museums, shopping centers and the charming street stalls where you can find some cool & crazy stuff.
No wonder the cute little character in the illustration is saying: “Whenever I come to Bangkok, I fall in love with this city”. Bangkok, the Happy City in the Land of Smiles.

Photography & explanation by hiOakie (Thanit Chiraskamin)

“Bangkok on the Coke Side of Life” can. Photography by Peter Christ.

Huge blow-up version of the Coca-Cola bottle, on a Bangkok roof.

Photography by hiOakie

Photography by Ian Fuller
Coca-Cola poster in the streets of Bangkok.

Coke Side of Life poster

Detail of a Thai Coca-Cola can.
Bangkok, the Happy City in the Land of Smiles.

Coca-Cola Side of Berlin

Photography by Captain Kidd

Since East & West Berlin were reunited in the late eighties, the streets are once again abuzz with a creative energy and style that is uniquely Berlin. Two decades after the fall of the Berlin Wall, this once-divided city of 3.5 million people has successfully reinvented itself as a single entity that embraces its turbulent history.

The vivid art scene and exciting nightlife makes the city especially appealing to young people from all over the world. They set new trends and, with their individualized lifestyles, are a part of the creative atmosphere Berlin generates.

Here you can see parts of a Coca-Cola ad as shown on a vending machine at Potsdamer Platz. The image combines the Coke bottle with some landmarks of the city: the television tower on Alexanderplatz and the Brandenburg Gate.

Photography by Lihayward

A lot of cities have huge Coca-Cola signs, but this cut-out billboard is extra stylish because the eighties logo is so cool. Love it!

Photography by Ethel Kidd

The bear is the symbol of Berlin. If you walk around in the city, you can see hundreds of Berlin Art Bears, decorated by local and international artists. This red & white Coca-Cola bear is tagged with words as ‘contemporary’, ‘delicious’, ‘connection’, ‘real’, ‘uplifting’ and ‘original’ to describe Coke’s brand values.

Photography by Emilette

After decades of playing the poor stepsister to the more dazzling West Berlin, it’s the old East Berlin that’s now the edgiest, hippest side of town with all the new galleries, cafes, lounges, shops and restaurants. East’s Mitte district is my favorite part of town, and I can spend hours strolling & shopping around in the cd or book stores, or just have a drink with some nice locals.

Photography by Marcel Korstian

Photography by Drt Schulz

The Coke Side of Berlin. It’s really a bustling city that deserves to be discovered. Watch how East and West mix, mingle and collide. Walk through the Brandenburg Gate, see where the Berlin Wall used to be and check out Checkpoint Charlie. Enjoy Berlin!

My Coke Side of Life

hiOakie’s Coke Side of Life

Coke Side of Life by Funkyah

Andy Warhol – Supermarket of Styles

Today, more than 45 years have passed since Warhol started showing Campbell’s soup cans and Coca-Cola bottles. Over the course of all these years, more and more people have understood that Warhol’s art opened up an undiscovered territory as large as the world itself; that this territory includes not only stars and soup cans, humor and wit, but also mysteries.

His clients soon included The New Yorker, Harper’s Bazaar, Vogue, Bergdorf Goodman and Tiffany & Co. Andy removed the final a from his name and became Warhol. Apart from the purchase of a hairpiece early in the ‘50s and a nose job in 1957, this was about the biggest change he made in himself, as he went from poverty in Pittsburgh to success in New York.

By 1952, he’d received his first medal from the Art Directors Club and had been given his first solo exhibition, at the Hugo Gallery. Warhol exhibited drawings based on the writings of Truman Capote. By 1956, he was participating with a series of drawings of “personality shoes” in a group exhibition at the Museum of Modern Art: Recent Drawings USA.
That same year he also had two solo shows at the Bodley Gallery and went on a round-the-world tour. In 1957, he incorporated himself as Andy Warhol Enterprises to help manage his commercial work.

All this time, Warhol had continued to paint; he also kept abreast of the avant-garde. We know he was aware of Jasper Johns’s work and also of Robert Rauschenberg’s art. In defiance of the prestige then enjoyed by abstract painting, both of those artists incorporated immediately recognizable, images into their works. Jasper Johns painted the American flag, while Rauschenberg inserted objects such as Coca-Cola bottles and photographs of President Eisenhower into his paintings. To Warhol, it was a matter of no small interest that the avant-garde could come so close to his own world of commercial art.

In 1960, Warhol took up the dare and made his first paintings based on comic-strip characters. He exhibited them the following year, not in an art gallery, but in the window of Bonwit-Teller, as the background for a mannequin display. Then he visited the Leo Castelli Gallery and discovered, to his surprise, that Roy Lichtenstein was also making paintings based on comic strips. Apparently, Warhol was on to something. But if Lichtenstein had staked out the comics as a subject for art galleries, then Warhol would have to find something else.
What he found, beginning in 1962, was nothing less than the entire American scene. Whereas other artists like Lichtenstein, James Rosenquist and Tom Wesselmann where also working with Pop Art imagery in the early 1960s, Warhol quickly emerged as a leader, painting grass-roots brand names like Campbell’s, Mott’s, Kellog’s, Del Monte, Coca-Cola; American money, postage stamps, and bonus gift stamps, tabloids and his childhood comic idols Superman, Dick Tracy, Nancy and Popeye. He also portraited the most popular stars from James Dean, Elvis Presley and Elizabeth Taylor to Marlon Brando and Marilyn Monroe.

But this was only the beginning of his art and vision. Warhol’s art is a visual anthology of consumer brands, headlines, personalities, mythic creatures, tragedies and even a tribute to his favorite artworks. Some of his first Pop pictures were made by hand, and to a knowing eye they gave evidence of great skill – for example the images of Campbell’s soup cans with peeling labels, which are marvels of illusionistic brushwork. But soon Warhol adopted the methods of mass production to make images of brands and celebrities who were themselves mass produced.

Andy Warhol – Pop Art Revolution

Andy Warhol’s Pop Art plays on everyone’s fantasies of an inaccessible glamour and celebrity, as embodied in Marilyn Monroe and Elvis Presley, Jackie Kennedy and Mick Jagger. At the same time, his art demonstrates, over and over, that Marilyn and Elvis, Jackie and Mick are available to everyone, as if they were a can of Coca-Cola.

With his pop painting incorporating images of consumer products and movie stars, Warhol addressed the changes brought about in our society through mass communications and mass productions. In a way that was daring and yet instantly accessible, he reflected the contemporary culture of the United States, and therefore of a world culture that was coming more and more under the American influence. Beyond that, by creating artworks that looked indistinguishable from consumer products such as Coca-Cola bottles or Campbell cans, Warhol presented us with genuine philosophical challenges – which, remarkably enough, everybody understood. As for Warhol’s impact on society, he invented a new approach to America’s fascination with celebrity. He became a celebrity himself, something that had been done before by only a few American artists.

“Everybody has their own America, and then they have pieces of a fantasy America that they think is out there but they can’t see. When I was little, I never left Pennsylvania, and I used to have fantasies about things that I thought were happening…that I felt I was missing out on. But you can only live life in one place at a time… You live in your dream America that you’ve custom-made from art and schmaltz and emotions just as much as you live in your real one”.
Andy Warhol, 1985

Warhol had lived in just such a fantasy America since his childhood days, when he began collecting autographed photos of movie actors.

Andy Warhol’s father Andrej Warhola, born in 1886, emigrated from Mikova, in the foothills of the Carpathian Mountains, to the United States around 1913 and found work as a coal miner. His wife Julia Zavacky (born in 1892), who had married Andrej in 1909, stayed behind; she was unable to follow him to America until 1921. The following year, Julia gave birth to her first child, Paul, and in 1925 to the second, John. Her youngest, Andy, was born in Pittsburgh on August 6, 1928. In Pittsburgh, Andrej Warhola became a laborer in heavy construction. To help support the family, Julia made paper flowers, which she planted in tin cans and sold door-to-door.

The young Andy loved drawing, painting, cutting designs from paper and reading, specially comics and magazines. With Julia’s blessing, Andy skipped grades one and five at elementary school and took free classes in studio art and art appreciation at nearby Carnegie Institute. A few years later, when Andy was 13 years old, Andrej Warhol fell ill and died from tuberculous peritonitis.

In 1945, at age 17, Andy enrolled in the College of Fine Arts of Carnegie Institute of Technology, where he majored in pictorial design. During his summer vacations, he worked as a window dresser at Horne’s department store. Warhol also taught art part-time at the Irene Kaufmann Settlement.
In 1949, a week after his college graduation, Warhol moved to Manhattan where he started a career as a commercial artist. His first assignment was to illustrate an article in Glamour magazine, “Success is a Job in New York.”

As Andy Warhol wrote in 1975, “What’s great about this country is that America started the tradition where the richest consumers buy essentially the same things as the poorest. A Coke is a Coke and no amount of money can get you a better Coke”.
The combination of celebrity worship and consumerism was the keystone of Warhol’s unique pop vision.