Coca-Cola Halloween – Trick or Treat?

Halloween’s origins date back to the ancient Celtic festival of Samhain. 2,000 years ago, Celts believed that on the night before their new year (November 1), the boundary between the worlds of the living and the dead became blurred and the ghosts of the dead returned to earth. During the Samhain celebration, the Celts wore costumes, typically consisting of animal heads and skins.

In Ireland, where Halloween originated, bonfires are lit as they were in the days of the Celts, and all over the country, children get dressed up in costumes and spend the evening “trick-or-treating” in their neighborhoods. After trick-or-treating, most people attend parties with neighbors and friends. At the parties, many games are played, including “snap-apple,” a game in which an apple on a string is tied to a doorframe or tree and players attempt to bite the hanging apple.

Today, Halloween, is still celebrated today in countries around the globe. In Mexico, Latin America, and Spain, All Souls’ Day, the third day of the three-day Hallowmas observance, is the most important part of the celebration for many people. In the UK and several other European countries, the US and Canada, Halloween, which was once a frightening and superstitious time of year, is celebrated with fun for all ages.

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Remix Art Gallery

For the Coke Side of Life Remix Art Gallery, RockAndRoll Agency creatively managed 15 artists/agencies/collectives from around the world: Idokungfoo, Japan // Vault49, USA // Caos CC, Spain // Adhemas, Brazil // 013a, Romania // Creative XL, India // Extraverage, Hungary // Buro Destruct, Swiss // Mienandi, Senegal // The Designers Republic, UK // Rex (South Africa) // Todd Alan Breland (USA) // Spinbalon, Venezuela // Pixecute, Indonesia // Armchair & Josh Boston, USA // Fung Wee Lim, Canada.
Here you can see their artworks exposed on the SouthBank, London, UK.

The work of the Remix artists reflects various styles, personalities and cultures and the project shows how vibrantly creative the collaboration of a design network can be.
The diverse backgrounds of the contributing artists have resulted in a multifaceted world of imagery that draws its freshness from the mixture of approaches. Their mission is to spread an optimistic look at the world and help people realize how contagious happiness is. By combining iconic Coca-Cola images with up-to-date illustration techniques and styles, the artists have given rise to a progressive style of visual expression.

Designed within the “Coke Side of Life” concept and format, the Remix artworks are colorful explosions of positive thinking.
The experimental, playful and humorous collages of historical Coca-Cola milestone images are a true tribute to the brands unique and undying creative spirit.

Photography by RWDave, Russell+, Slimmer_Jimmer, Simpson_eh, Bergs Eye View, Hallywoods, Owizard (Flickr). All Rights Reserved.

ABOUT ROCKANDROLL AGENCY

RockAndRoll Agency is a full-cycle communication agency offering marketing services, strategic development and art direction. RockAndRoll Agency was founded in 2003 by Jean-Philippe Noterman and Wouter De Coster. Jean-Philippe studied philosophy/anthropology, Wouter has a background as fashion designer. Before starting RockAndRoll Agency, they worked already together for 5 years in the publishing and communication business.

RockAndRoll Agency has worked for clients as various as The Coca-Cola Group, Nokia, Levi’s, Tommy Hilfiger, Schott NY, Motorola, Hugo Boss Fragrances…
RockAndRoll Agency is dedicated to the production of visual identity design, graphic animation and websites. As art buyers and curators, RRA is always looking for artists with strong ideas and an individual voice.

Andy Warhol Exhibit

A traveling exhibition of select Andy Warhol artwork is now on display in the Pop Culture Gallery at the new World of Coca-Cola, Atlanta, US. See the world’s most recognized beverage as interpreted by the pope of Pop Art. The paintings, pencil sketches and screenprints (all about Coca-Cola except for a self-portrait) are on loan from the Warhol Museum in Pittsburgh (up to May 2008).
“Warhol took art and he made art available to the everyday man and everybody understood it,” tells Ted Ryan, the exhibit’s curator for Coca-Cola. “Everybody owns a piece of Coke, or a piece of Marilyn, at least in the imagination.”
World of Coca-Cola: 121 Baker St., Atlanta, USA.
Website: www.woccatlanta.com

All images and artworks are property of The Andy Warhol Foundation © All rights reserved.

Andy Warhol, King of Pop Art

In the 1960s, Andy Warhol began to make paintings of famous American products such as Campbell’s soup cans and Coca-Cola. He switched to silkscreen prints, seeking not only to make art of mass-produced items but to mass produce the art itself. He hired and supervised “art workers” engaged in making prints, films, books and other items at The Factory, his studio. A lot of Warhol’s works revolve around the concept of American culture. He painted money, food, women’s shoes, celebrities, newspaper clippings and everyday objects. To Warhol, these subjects represented American cultural values. For instance, Coca-Cola represented democratic equality.

“What’s great about this country is that America started the tradition where the richest consumers buy essentially the same things as the poorest. You can be watching TV ans see Coca-Cola and you can know that the President drinks Coke, Liz Taylor drinks Coke, and just think, you can drink Coke too. A Coke is a Coke and no amount of money can get you a better Coke than the one the bum on the corner is drinking. All the Cokes are the same and all the Cokes are good. Liz Taylor knows it, the President knows it, the bum knows it, and you know it.” Andy Warhol


While all colas are colas, only one is Coke!
Warhol & Coca-Cola fashion collection by Cultura.

When Warhol started painting, he wanted to find a niche for himself. At that time Pop Art
-as it was later to be called- already was an experimental form used by artists as an alternative to abstract expressionism. Warhol turned to this new style where popular subjects could be part of the artist’s vocabulary. His early paintings show images taken from cartoons and advertisements, hand-painted with added paint drips. He added these drips to give his paintings a seriousness by emulating the style of the abstract expressionists that were en vogue at the time. He wanted to be taken seriously and to sell his paintings.

Andy Warhol’s images have appeared in magazines, on TV, clothes and billboards. Everywhere. The visual impact of his best work is stunning: fresh colours, great composition and thought-provoking subjects.
Along the way, Warhol defined modern-day USA, consciously or unconsciously exposing the ambiguities of US society. The amount of material he produced is phenomenal: film, audio, paintings and prints, books and interviews.

Warhol’s subjects were quintessentially American. His 210 Coca-Cola bottles depict mass production for the masses. They are produced in 1962, shortly after his silkscreen innovations allowed him to mass produce pictures of mass production.

Warhol’s art is larger than life. He paints from a place far back in his mind, away from everyday ways of looking, although his subject matter is always ordinary and available. He paints real, humble things, so that they seem dreamt, visionary. “A Coke is a Coke”, Warhol said, and yet the even rows of bottles filled to varying levels in his Coca-Cola paintings are depicted with a clarity that pushes realism into a sense of wonder. These Cokes are mystical Cokes, bottled life.

Source: “Warhol – Accident & design” by Socialism Today; “The Life & Death of Andy warhol” by Victor Bockris. All images and artworks are property of The Andy Warhol Foundation © All rights reserved.

Perfect Harmony

Togetherness – feeling connected to your family and friends, a community and the planet is the first step to tear down the barriers between cultures.
Deep down inside, we are all social creatures who find our greatest fulfillment and happiness when we are connected in positive ways to the people that surrounds us. Perhaps this is our real goal: to feel good about our lives and share this feeling of happiness with others.

In the 21st century global community, lives all over the planet intertwine more than ever through communication technology and the travel democracy. If nowadays generation is taught that our interpersonal, cultural differences are a rich heritage, a tribute to the unique character of our species, they will enthusiastically embrace diversity.

In many ways, we could say that ‘Coca-Cola’ has always embraced this idea: make the world a little bit better by passing on happiness by building understanding of and appreciation for the differences in human beliefs and cultures. By fostering the sense that, in the most profound way, we are all one family, the human family.

No wonder that ‘Coca-Cola’’s ‘Hilltop’ spot was one of the most successful TVCs ever produced. Its huge success can not be explained simply because the images were appealing and the tune catchy, but because the message taps into a profound, human longing for community.

Here you can see the original Coca-Cola Hilltop commercial: I’d like to teach the world to sing.

 


Hilltop – Coke Art Remix by Pixecute


Hilltop – Coke Art Remix by 013a

*** HILLTOP – BEHIND THE SCENES***

* Hilltop” is the first historical ad ever to be restored in High Definition (HD). It can still be viewed by the public as it was donated to the Library of Congress in Washington DC in 2000.

* The international cast included actors from more than 20 countries.

* The opening scene was shot at a horse racetrack outside of Rome forcing unusual camera angles during the opening scene as the director tried to avoid having telephone wires in the background of the shots; the rest of the commercial was shot on the hilltop.

* Within 10 days of the U.S. release of “Hilltop,” The Coca-Cola Company received 10,000 letters from consumers thanking the Company for the message in the ad. Consumers also called television stations asking when the commercial was scheduled to air.

* The song “I’d Like to Buy the World a Coke” was written in less than 24 hours.

* The cast did not actualy sing “I’d Like to Buy the World a Coke,” but rather lip-synced to a New Seekers recording.

* “I’d Like to Teach the World to Sing” has been recorded and released more than 75 times since 1971. It’s most recent appearance on the top 40 charts was in a song performed by British tribute band No Way Sis’ in 1998. Four years earlier, Oasis used the song as inspiration for their hitsingle “Shakermaker”.

Source: The Coca-Cola Press Center

013a

ARTIST SPOTLIGHT

ARTIST PORTRAIT
The man behind 013a is Matei Apostolescu, a 23-year-old graphic designer and illustrator living in Bucharest, Romania. With a classical music and graffiti background, he started designing only three years ago. He has since completed various projects involving illustration, web design and motion animation. Last year, he established his own design studio in Bucharest. Matei finds great inspiration in literature and the visual universe of his own childhood in the post-Communist epoch. In only a short space of time, 013a has become one of the absolute darlings of today’s graphic scene, and with his very recognizable style – a mix of analogue and computer art – Matei consistently pushes the boundaries of visual communication. His often experimental and challenging work can be seen on book covers , magazines, ads, posters, boards and on clothing.

INTERVIEW

WHAT INSPIRES YOU?
A lot of things but especially technology and the ever changing complexity
of the world we live in.

DID IT TAKE LONG TO FIND YOUR PERSONAL STYLE?
I never tried to have one specific style – I just let it happen. Most of my work is freestyle.

DO YOU START SKETCHING ON PAPER OR DO YOU WORK DIRECTLY ON THE COMPUTER?
I start with very detailed drawings made with rotring pens, scan them in and process them in Photoshop.

WHAT KIND OF MUSIC DO YOU LISTEN TO AT THE MOMENT?
Most of the time, I listen to IDM (Intelligent Dance Music) and electronic music.

DO YOU READ DESIGN MAGAZINES?
I love Computer Arts magazine, and I read a lot of art blogs on the web.

WHICH PROJECT HAS GIVEN YOU THE MOST SATISFACTION?
The 115 digital art gallery in Bucharest. I`m one of the founders and I didn’t expect it to grow so fast. We made a lot of noise with this project in Romania and on the web.

DO YOU DISCUSS YOUR WORK WITH OTHER ARTISTS?
Of course. I get masses of feedback from various forums / art groups. There’s a lot of idea sharing going on via the internet right now and to me this is a great way of learning and understanding what’s going on around me.

WHAT INTERESTS YOU MOST IN THE COKE SIDE OF LIFE REMIX PROJECT?
I was always fascinated by the classic Coca-Cola posters, so the chance to work with such important historical material really meant a lot for my skills and future development.

WHAT IS THE MESSAGE IN YOUR REMIX ARTWORK?
Love & understanding the idea of love.

IS IT DIFFICULT TO COME UP WITH ARTWORKS THAT FIT A THEME?
Not really. I think it’s an exercise of putting things into perspective and understanding how to transmit a certain message or feeling to someone else.

WHAT’S YOUR ULTIMATE DREAM PROJECT AS AN ARTIST?
Well, this may sound strange, but it’s a one billion dollar movie. The way I see it, this would be the biggest artistic collaboration in human history.

WHERE CAN WE FIND YOU WHEN YOU’RE NOT WORKING?
In a beautiful place on the Danube, at the Cetate Cultural Port – a cool spot for relaxation and the best food on earth.

Caos CC

ARTIST SPOTLIGHT


Caos CC for Belio Magazine

ARTIST PORTRAIT
Illustrators, designers, stylists, painters, creators of artefacts, web artists, photographers, … Caos Comunicacion Creativa, based in Barcelona, is the studio that links the most diverse talents. Founders Christian Borau and Maria Duran got their start in the graphic world in the late nineties. Being art directors for famous clubs as Palm Beach, Cube and Zoom, fashion labels Chupa Chups, Anata Sesa, Caliu and Group, they got their Caos flyers, posters and fashion prints posted everywhere.
With their online community project Urban Freezone, Caos wants to create a bridge between urban artists from all-over the world. The Freezone project and other Caos initiatives arise from a desire to approach, update and expand today’s visual languages: “We want to be on the cutting-edge of the latest trends in style and appearance, if possible offering innovative solutions and using new graphic styles, without losing sight of our principal objective, which is that the message should be clear and accessible.”


Caos CC for Zoom Club

INTERVIEW

WHAT IS CAOS CC ALL ABOUT? WHAT IS THE SIGNIFICANCE OF THIS NAME?
Caos Creative Communication was founded in 2002 by Christian Borau and Maria Duran. We are working with a wild & wide bunch of friends and collaborators on graphic, web and art projects for our own clients and some agencies.
The name fits our way of working very well: it’s all about accumulation and composition. We also like the theory that chaos is not really a disorder, it’s just a more complex and spontaneous order.

WHEN YOU WERE A KID, WHAT DID YOU WANT TO BE?
Sometimes a painter or illustrator. And at other times a musician or actor. The most important was that is was something artistic…

TELL US ABOUT YOUR BACKGROUND?
Already from the time I was a child, I love all kind of creative expressions, and especially music and drawing. Of course it helped that I had artistic minded parents. My father was a musician, and my mother sent me to an Anthroposophy school in Germany where I got a good primal art education. Later I studied comic style drawing in the Joso School of Barcelona. Two years later I started graphic design studies at the same school.
I made a Master of Multimedia and worked in printing, as a graphic designer and later as an Art Director at Miquel Roig Associates, a small studio with big clients. I left to become a freelancer, and later I created Caos together with Maria.


Caos CC for Relevant Magazine


Caos CC for Tibetan Toybox

WHAT SPARKS YOUR IDEAS?
Sketching a lot, the music I like, good art magazines, the work of other artists, …

WHAT WOULD YOU LIKE TO ACCOMPLISH AS A DESIGNER?
To be creative all as long as I live!

WHAT IS THE BEST PART OF WHAT YOU DO?
The best part is definitely the freewheeling part. I like to expand one graphic identity to different supports. It’s like when a painter makes a series of paintings with the same style or concept.

CAN YOU GIVE SOME BACKGROUND INFORMATION ON YOUR ‘COCA-COLA’ “MUSIC IS LOVE” POSTER?
The central image of the kiss is actually a self portrait. The artwork was vectorized from a photo of me and my wife Maria Duran (the other part of Caos). We’re both great music lovers, and for us this poster is very special!


‘Coca-Cola’ Remix – “Music Is Love” by Caos CC

CHRISTIAN, YOU ARE ALSO A WELL-KNOWN DJ, WHAT IS THE MUSIC YOU LISTEN TO WHILE WORKING?
I like to listen to a lot of different styles of music; it’s the only way to have a total music experience. I´m a huge fan of Prince and The Cure. When I struggle with a new design, that’s the kind of music I put on. But I also like the unique and very special statements of Miles Davis, Fela Kuti, Bauhaus, Bob Marley and Keith Jarret.
I also like to listen to flamenco/fusion artists like El Bicho, Macaco, Ojos de Brujo or Camaron. Or classical music. When I’m in a mood for electronic sounds, I listen to Thom Yorke, Depeche Mode and Amon Tobin or other Ninja Tune artists.


Caos CC for Palm Beach

IS THERE ANY PARTICULAR ARTIST YOU ADMIRE A LOT?
Definitely Prince! I like his attitude as an artist, and how he deals with the music business and fashion trends. He is always modern, he never limits himself to one style of music, he gives the impression that the music just flows out. I saw him in concert 4 times, and each time was amazing. His magnetism is enormous. Prince makes it possible to experiment a completely improvised jam session in a concert hall packed with thousands of people.

HOW WAS IT TO WORK ON NEW VECTORS, BASED ON ICONIC ‘COCA-COLA’ IMAGES?
When we got contacted to work on the Remix project, we were really happy because ‘Coca-Cola’ is a very interesting brand to work for. It’s a company with a very rich history in the world of art and advertising and with a very special emphasis in music.
In our posters we used vector elements from other Remix artists, and artists as Creative XL and Pixecute remixed some of our illustrations. It was very cool to exchange material. It was a very interesting experience to work with such a range of great artists, all with a different vision and style.


‘Coca-Cola’ Remix – “Shampoo Girls”
by Caos CC & RockAndRoll Agency


“Coca-Cola’ Remix – “Sisters are doin’ it”
by Caos CC & RockAndRoll Agency


‘Coca-Cola’ Remix – “Summer Day” by Caos CC & RockAndRoll Agency